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How SSL Works (and why its good for SEO)

How SSL Works (and Why It’s Good for SEO)

You keep hearing about adding an SSL certificate to your website. But how do you benefit? In this post, we’re sharing how SSL works and why you need it for SEO.

Keyword(s): how SSL works

It is no secret that the Internet has become an extremely saturated marketplace regardless of your industry. How can you sort through the noise, so that Google can recognize your business as one of the best, and rank it accordingly? One word: trust. A healthy cycle of reliability and security is an effective way of leveraging trust to boost your SEO efforts. SSL is a huge component of trust between business, user, and Google. Let’s talk some more about SSL and how it can benefit your SEO.

What is SSL?

First off, let’s explore the details of how SSL works and what it means. SSL stands for “Secure Sockets Layer” and in a nutshell, it acts as a protective shield between a web browser and a web server. To break it down further, an SSL is the referee in a boxing ring, arms extended to the sides, keeping two competitors apart. Need another metaphor to help you understand what SSL is? Food is always a good bridge builder. Let’s say that an SSL is the cream in an Oreo cookie. The two crunchy sides never make contact because the cream is there to separate them. Got it? Good! Let’s move on.

How SSL works

Now, how SSL works is a little more complex to understand. But, we’ll get you there! In order to get the added security of an SSL, a business must request an SSL certificate and then activate and install it on their website. Here’s a step-by-step guide to how SSL works:
  • Host an IP address
  • Purchase an SSL certificate (here are some options)
  • Activate and install the SSL certificate
  • Update website to use “HTTPS” instead of “HTTP”
The healthy cycle of trust that an SSL certificate brings to your business is as follows: User visits website > users sees the added security of an “HTTPS” address > user grows trust in using the site > Google says, “high five!” to your site

Getting an SSL Certificate

Purchasing an SSL certificate is similar to any other digital transaction. Find a brand you trust, do your research, and pick the right company to distribute your certificate. It really is that simple!

How SSL is good for SEO

When it comes to the Internet, trust is everything. That’s something that even we, as consumers, can agree on. If you visit a website, especially one where you’re making a buying decision, don’t you want to feel safe while you’re there? An SSL adds a layer of security to your website, which leads to an element of trust from users who visit it. Knowing how SSL works and using it is a double-win. Not only do you gain the trust of your customers, but you’ll get a nod from Google as well. Google’s main focus is user experience, so by adding SSL to your site, you’re letting them know that you have the same values. Ultimately, that’s going to give you brownie points as far as ranking goes. As a dedicated team of digital marketing professionals, our goal is to help you reach yours. Contact us today and let’s talk about turning those goals into a tangible reality.

Choosing the Best SEO Consultant Sydney Can Offer


SEO consultant

Today, your target consumers use search engines to find information fast. As a business, you have to position yourself in search results so those consumers can find you. That’s why you need to hire the best SEO consultant Sydney can offer.

Companies use search engine optimisation techniques (SEO) to have a competitive advantage.

There are several reasons why SEO is important:

  1. If you rank high, consumers get to use your great services.
  2. More people will visit your website and get information.
  3. Your business will get more opportunities to close a sale.
  4. It is an effective marketing strategy.
  5. SEO builds your brand.

As you can see, implementing SEO strategies will benefit your business. But how should you go about choosing the right SEO company? Read on to learn more.

Tips to Find the Right SEO Consultant in Sydney

New SEO professionals pop up every day because of the importance of ranking high in search engines. It is not enough to go online and search for “SEO consultant Sydney”. You have to look deeper than SERPS to find the best person for the job.

Here are some tips to help you:

Use Referrals

Companies use referrals to find the best employees. This method can also help you get an experienced SEO consultant.

Referred professionals have already been through the vetting process for other companies. Therefore, you only need to look at the quality of their work and their results.

Note that big and small companies require different SEO agencies. Go for consultants who work with similar-sized companies as yours.

Check their Experience in SEO

Does the consultant you are interviewing have a record of local SEO success? Local SEO involves boosting your rankings for a particular location. Your company must stand out in your area to prevent customers from going to competitors.

Qualifications aside, consultants must be willing to walk you through their process. What steps will they take to boost your rank? Will they audit your website? Which tools will they use to optimise your website?

When you listen to their explanations, you will know if you are dealing with experts.

Are they selling or offering solutions?

There is a difference between service providers you can work with and those you can’t. One offers solutions to your problems. The latter will say anything to get you to buy their products or services.

The number one lie in SEO is, “Our service will get you the number one rank in search engines.”

Ask yourself, if they get another client in your industry, will they demote one of you?

Money-hungry consultants may not follow the search engine webmaster guidelines. They might break every rule to get your website ranking higher, otherwise known as black hat techniques. Unfortunately, those results won’t last long.

Once search engine crawlers discover the crime, you will get in trouble. Penalties can include banning your website. And that’s not good for business.

Look at their Pricing and Payment Terms

We often equate high prices with quality. However, SEO is all about results. If an expensive consultant cannot deliver the results you want, they are not worth it.

In the same vein, looking for a bargain might not be the solution to your ranking problem. Find the balance between cost and value. Discuss all payment terms and extra charges.

Hire the Local SEO Experts

The tips above will help you choose the best SEO consultant Sidney can offer. It is crucial to the success of your business.

Contact us and we’ll help bring customers to you!

What Does a Local SEO Expert Do?

local seo expert In the age of the Internet, how are local businesses really faring? Around the world, you see major local brands closing up shop because of Internet giants like Amazon taking over the scene. But does this mean no local business can survive? Absolutely not. You just need a really good digital marketing strategy to compete. Search engine optimisation has worked wonders for countless brands in various industries. If you can rank high on Google, you can increase your traffic substantially. This is in part due to Google owning most of the search engine market. The amount of people using their mobile devices to search for products and services has skyrocketed over the years. In the UK, back in 2015, 65% of searches for clothing and accessories were done on mobile devices and 57% was performed on tablets. If you’ve ever searched for anything on a mobile device, you know the results come back local. This is why it’s so important to implement local SEO into your strategy. If you don’t know how, you can always consult with a local SEO expert. Not sure it’s right for you? Continue reading!

What is Local SEO?

In a nutshell, local SEO consists of online searches that yield localized results. For example, if you were to type “pizza delivery” into Google on your smartphone, you’ll receive listings of pizza delivery services closest to you. You’d even be able to click on the phone number in the SERPs to phone the company. Local searches are driving a ton of business to companies. The same also occurs on desktops. This gives you even more of a reason to focus your efforts on local SEO.

Claim Your Business On Google Places

Since the majority of local searches take place on Google, it makes sense to claim your business pages on this search engine. Once you do, make sure the profile is fully complete. It should contain your correct business name, phone number, address, and list of services or products. You can even include related keywords in the profile.

Link Your Google Places Page to Google+

Everything’s connected on the web. Make sure to connect your Google Places business page to Google+ Local page. This will help generate social interactions. For instance, you can showcase customer reviews, more details about your business, images and even posts. It will also help make your local listings on Google Maps more dominant.

Use On-Page Local SEO

Any local SEO expert will tell you it’s essential to have local pages on your website. These can help generate traffic for local keywords. On these pages, make sure to include your business address, which should match your business pages and profiles.

Get it Right the First Time with a Local SEO Expert

There’s a lot to learn when it comes to search engine optimisation. That’s why it’s recommended you have a local SEO expert on your team. At Local Web, we offer a variety of SEO services that can help you improve your ranking, traffic and conversion rates. For more than a decade, we have assisted businesses just like yours build an online presence. Contact us today to receive a free quote!

What You Need to Know About SEO and Creating An H1 Tag

h1 tags

Have you used the H1 tag before? If not, you’re missing out on a valuable SEO tool. H1 tags help your SEO strategy, so it’s important to understand the basics. If you’re not familiar with how SEO works, it’s a way to optimize your web page to get noticed by search engines. This leads to more page views on your web page and hopefully more business. Since 75% of users never scroll past the first page of search results, it’s crucial for your website to immediately pop up. A big key to making sure that you’re successful with SEO is creating a blog that has original content on your site. Search engines need keywords to recognize and move your site to the top of their search results. Quality, original content gives them just that. This is also where H1 tags come into play. Using H1 tags is an easy way to get Google (and new customers) to notice more of your blog content. Read on for a deeper dive into how H1 tags can bring more traffic to your website.

How to Write H1 Tags

What exactly is an H1 Tag? The short answer is that an H1 is a basic HTML tag that indicates where a heading is within a post. If you’re looking at the HTML code on a website, it should look like this: <h1> Content Is King</h1> To break that down: the <h1> is the opening tag, “Content Is King” is the text of the header, and </h1> is the closing tag. All three parts are necessary for your title to appear in the blog and for search engines to recognize it properly. There are a lot of different size headers. H1 tags are typically used for main headers, while H2 or H3 (and so on) indicates a smaller font size that’s saved for subheaders. In terms of SEO, H1 is considered the most important type of header, all the way down to H6 which is considered the least important type. So now that you know how to write H1 tags, what’s the point of using them anyway? Good question.

Why H1 Tags Are Key

Tags have always been an important factor in SEO. This Periodic Table of SEO Success Factors breaks down all of the factors nicely. H1 tags help Google (or any other search engine) figure out what your post is all about. They also make your content more user-friendly by breaking up text and creating more readable posts. You should also use H1 tags to keep up with the competition since 80% of the search results on the first page of Google are using H1 tags. So now you know why H1 tags are beneficial, but what should the actual text of the header include? Let’s explore that a little more.

Elements of a Good H1 Tag

There are a few basic rules to go by when creating an H1 tag. First, the tag should always include keywords that are relevant to the topic and are included in the body of the post as well. Second, don’t stuff your headers with keywords and don’t get too wordy either. In general, the perfect length is somewhere between 20-70 characters. Is your website using H1 tags properly? Leave a comment below with questions or check out our SEO services page for more information.

Web Design Trends to Boost Your SEO

local web design

Web design trends come and go. But with more emphasis placed on SEO, it’s difficult to know what the best practices are. We’re here to help you stay ahead of the curve. Optimizing your website for SEO is much like trying to hit an ever changing (and moving) target. Although there is no definitive guide, there are generally agreed upon strategies for getting that number one spot on search engine results pages. In this post, we’ll discuss the basics of what web design trends to look for and to implement on your site.

Design and layout

Of all the web design trends to consider this year, page design and layout should rank the highest. Search engines like Google are beginning to place more and more emphasis on site speed, structure, and usability. Let’s examine each of these more in depth:

Less is more

Chances are good you’ve been to (and promptly clicked away from) a website that had way too much going on. Maybe it had an opt-in offer that pummels you within five seconds of arriving. Or maybe the categories and site navigation was scattered and incoherent. For a general rule, consider this: if the website design is bad for the user, it’s bad for search engines, too. As such, keep your web design clean and elegant.

Site speed

How many times have you clicked away from a website because it took too long to load? Google takes it a step further and will even penalize your site if its load time is too high. The faster your website loads, the better your user’s experience will be (as well as SEO).

User friendly

As previously mentioned, your web page is built for the user, not the search engine. But search engines do prefer websites that are easy to use. As such, current design trends focus on usability. Make your website easy to navigate for the user, and search engines will respond favorably.

Mobile friendly

Optimizing your website for the web doesn’t end with the desktop. More and more users are beginning to access the web via mobile devices such as smartphones and tablets. Echoing what was previously mentioned about site speed, layout, and usability, ensure your web design is light and responsive so it may be viewed on mobile devices with ease.


When it comes to web design trends, content is here to stay. Here are a few tips for your consideration:

Content is king

Your website should be informative. Not only for the user, but for search engines, as well. High-quality content is one of the highest ranking search factors. What does this mean? Your website should have lots of high-quality content. Consider setting up a blog page (like this one) if you haven’t already.


Search engines are getting better at identifying images for their content, not just what the description tells them. To boost your SEO, try using images which are more specific to a topic. That is, avoid using generic stock images. Also, provide search engines with accurate and descriptive ALT tags. Furthermore, to reduce site load time, use smaller image files.


Boosting your website’s SEO and traffic can be tricky, but not impossible. By following the general guidelines listed above, your website will have a greater chance of hitting that number one spot. Are you looking to optimize your website for SEO, but don’t know where to start? Get started today with a free quote!

Getting the Most from Your Sydney SEO

seo sydney

You and your SEO agency have to have great cooperation and synergy to get the most for your money. Here’s how to get the most from your Sydney SEO company.

Did you know that over 50% of businesses say that SEO is their number 1 lead generator?

What about the fact that content marketing has been shown to boost your revenue by an astonishing 40%? While these statistics are hard to ignore, the reality is that you probably don’t have the skill set, let alone the time, to get the obviously amazing benefits of SEO without professional Sydney SEO Services. Looking to hire some for your company? Read on to learn how to get the most from your Sydney SEO services. We’ll tell you the questions to ask!

1. Ask For References

Many Sydney SEO companies will go on and on about all the great things they can do for your company. But how can you make sure you’re not getting an empty pitch? First, by asking them for specific figures regarding conversion and traffic increases. How long did it take for your Sydney SEO service to get a higher conversion rate? To get a brand to the first page of search engine results? What percentage was their sales increase? Also, be sure you’re asking for contact information – and websites and blogs! – of past clients. If your potential SEO company suddenly goes quiet, it’s time to move on.

2. Ask How Your Sydney SEO Service Monitors Their Websites

A good Sydney SEO company well be willing to explain to you exactly how they are going to make sure all their “great ideas” are, well….actually great. Your firm should be able to tell you how they use data, software, and close continued analysis to measure just how successful the changes they’ve made to your site are. You should also be sure to ask how often they run these tests and analytics, and how frequently they make changes. You’re not still following the same business plan as when you first started your company. Make sure your SEO firm is constantly adjusting their strategy to fit – and to guarantee – your growth, too.

3. Make Sure They Get To Know You

You know that you can’t use the same pitch, or the same level of customer service, on every customer. So you need to make sure your Sydney SEO company isn’t trying to pass off a “one-size-fits-all” approach to you. Ask how they will tailor their SEO strategy to fit the needs of your specific brand. Also, make sure to ask your potential Sydney SEO firm exactly how they plan to get to know you. Will they spend a day in your office, seeing how things are run? Will they interview your employees and leaders to make sure they get the tone of your brand right? Above all, how will they make sure they communicate what your business can – and can’t do to potential clients. They need to make sure they’re not promising services you actually don’t provide.

Ready To Hire A Sydney SEO Company?

That’s where we come in. We do everything we can to make sure your business is where it belongs – on the top of the list in search rankings. To learn more about how we get not just hits, but quality traffic, to your site, visit our website.    

10 Steps to better SEO

Whether you’re looking to sell a stellar new product or create an out-of-this-world informative resource that is seen as a true go-to authority, one thing’s for certain. Making your website everything it can be is a huge part of achieving those goals. Naturally, you want to start with something of quality and substance to offer. You want to offer useful products and rich, intriguing content that will really turn heads. You also want a well-designed website that looks professional and is pleasing to the eye. However, that’s really only part of the battle. The truth of the matter is you can have the best website with the most riveting content in the world, but none of that will matter if people don’t know it’s out there.

Getting found on the web is all about SEO.

Getting your website found on the internet is all about making sure the search engines see you as an authority on your subject of choice. The way you make sure that happens is with proper search engine optimization (or SEO for short) but knowing how to go about achieving the highest search engine rankings requires a little know-how. Let’s take a closer look at how to make sure your website comes out with all the most popular search engines each and every time.

1. Choosing Your Domain

When it comes to Local SEO, the choice of keywords included in your domain name is definitely something to consider. The domain name you choose should be something that it’s easy for people to remember. However, it definitely needs to be something that promotes proper branding, linkability, and rankability in regards to your business. Avoid hyphenated buzzwords like the plague while keeping things simple and easy to remember.

2. Selecting Your Keywords

One of the first and most important steps in search engine optimizing your site will involve selecting a set of keywords to build your site around. Your keywords will permeate everything from the alt text attached to images, to the inbound links within your site, to the meat of the site – the content itself. Thorough research in regards to what people are searching for when they’re looking for the type of services you offer will be required in order to make the best choices possible.

3. Creating Your Website

A huge part of making your site as SEO friendly as you need it to be in order to achieve true success involves mapping it out in a manner that tells the search engine you’re the go-to authority on your subject of choice. The anchor text you use behind links between pages will have a lot to do with how valuable the search engines will ultimately consider your site. Other details like alt tags placed behind images or banners are also deeply important.

4. Creating Properly Optimized Copy

Helping your site rank in all the right ways is largely about choosing the right keywords to build your content around. In order to get the job done properly, you should be prepared to do your homework in regards to what terms are hot in regards to your niche of choice. This involves not only researching primary key terms, but also looking into proper LSI keywords to utilize as well. Search engine optimization isn’t just about keyword stuffing anymore. It’s about making sure your content is keyword relevant, but also thorough in regards to your subject of choice. An SEO expert can help with this.

5. On-Page Optimization

Strong on-page optimization is largely about knowing what goes into making a particular page or blog post really pop in the eyes of the search engines. Optimal optimization involves H1, H2, and H3 tags that contain your targeted keywords, as well as keyword optimized alt text. Targeted keywords should appear in both the first and last sentences of your content whenever possible, as well as the title. Content is also best optimized when the keyword of choice is bolded, italicized, and underlined at least once each within a given article. Internal linking within the article via appropriate anchor text is a good tip to remember as well.

6. Site Structure

While many webmasters no doubt understand the importance of having engaging, keyword-rich content on their site to help drive traffic and attract the interest of search engine, the overall set-up and structure of your site is also of considerable importance. The structure of your site will help determine how well the search engines understand what your site is really about. A site structure designed with SEO in mind can help make a huge difference in how easy a time the search engines have indexing your content. Proper naming of site sections, optimal internal linking from page to page, and other related concerns all come into play here.

7. Building Backlinks

Making sure your website is search engine optimized from the ground up is a complicated enough task. However, truly thorough SEO work also requires building a full catalog of backlinks. Seeding popular article directories with content linking back to your site as an authority is one way to do this. However, other very important additions to backlink catalogs come from other websites that are also considered authorities on your niche and that already rank well with the search engines. Assessing which sites are worthwhile when it comes to backlinks and which aren’t worth your time can be something of a challenge and requires solid knowledge on the subject.

8. Creating an Online Presence

Proper know-how in regards to creating the perfect presences on Facebook, Twitter, and other big networks is also an art in and of itself… and it’s a very important art to master when it comes to search engine optimizing your site. Not only can a carefully crafted online presence help build your client base and overall audience, but they provide important ways to raise awareness of your brand and firmly implant it in the minds of the public.

9. Monitoring Your Results

Once you get your site optimized and functioning at full capacity when it comes to SEO, you’ll definitely want to stay on top of monitoring your results so that you can continue to make improvements into the future. SEO isn’t just something you accomplish once. It’s an ongoing task that requires tweaks and upgrades over time as the search engines and consumer search trends evolve. Ongoing research and growing understanding of your consumer base will be required for certain.

10. Ongoing Improvement

While it’s still certainly possible to handle the daunting task of search engine optimizing your website or blog yourself, it’s also important to realise what a huge challenge it is. SEO is not only time-consuming these days, but it’s also highly complicated. For this reason, website owners are turning to trained professionals and respected SEO firms and hiring them to handle the task for them. This decision comes alongside many benefits. You can spend more time developing your products, building your business, and living your life! Leave the headache of researching the right keywords, selecting the proper alt tags, and seeing to it that your backlink catalog is thorough to the experts. You can rest easy knowing that the job will be completed to the highest possible standards. Hiring professional SEO experts with a good track record for providing stellar results allows you to take the guesswork out of the equation altogether. This means a higher rate of success for you, more money made in the long run, and a burgeoning readership that just keeps getting larger. In the end, thorough SEO is just not something you can skimp on if you’re serious about the success of your website. The right strategy can literally make or break it, so it’s important to get things right the first time. Look into what hiring a team of seasoned SEO experts can do for you and the sky is truly the limit!

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