Have you used the H1 tag before? If not, you’re missing out on a valuable SEO tool. H1 tags help your SEO strategy, so it’s important to understand the basics. If you’re not familiar with how SEO works, it’s a way to optimize your web page to get noticed by search engines. This leads to more page views on your web page and hopefully more business. Since 75% of users never scroll past the first page of search results, it’s crucial for your website to immediately pop up. A big key to making sure that you’re successful with SEO is creating a blog that has original content on your site. Search engines need keywords to recognize and move your site to the top of their search results. Quality, original content gives them just that. This is also where H1 tags come into play. Using H1 tags is an easy way to get Google (and new customers) to notice more of your blog content. Read on for a deeper dive into how H1 tags can bring more traffic to your website.
What exactly is an H1 Tag? The short answer is that an H1 is a basic HTML tag that indicates where a heading is within a post. If you’re looking at the HTML code on a website, it should look like this: <h1> Content Is King</h1> To break that down: the <h1> is the opening tag, “Content Is King” is the text of the header, and </h1> is the closing tag. All three parts are necessary for your title to appear in the blog and for search engines to recognize it properly. There are a lot of different size headers. H1 tags are typically used for main headers, while H2 or H3 (and so on) indicates a smaller font size that’s saved for subheaders. In terms of SEO, H1 is considered the most important type of header, all the way down to H6 which is considered the least important type. So now that you know how to write H1 tags, what’s the point of using them anyway? Good question.
Tags have always been an important factor in SEO. This Periodic Table of SEO Success Factors breaks down all of the factors nicely. H1 tags help Google (or any other search engine) figure out what your post is all about. They also make your content more user-friendly by breaking up text and creating more readable posts. You should also use H1 tags to keep up with the competition since 80% of the search results on the first page of Google are using H1 tags. So now you know why H1 tags are beneficial, but what should the actual text of the header include? Let’s explore that a little more.
There are a few basic rules to go by when creating an H1 tag. First, the tag should always include keywords that are relevant to the topic and are included in the body of the post as well. Second, don’t stuff your headers with keywords and don’t get too wordy either. In general, the perfect length is somewhere between 20-70 characters. Is your website using H1 tags properly? Leave a comment below with questions or check out our SEO services page for more information.