The medical field is chock full of high paying jobs. Dentist salaries average nearly $175,000 a year. With this kind of pay, the market is becoming increasingly saturated.
You need to make your practice stand out in the crowd so you can bring in new clients. Making a website and practicing some simple SEO, or search engine optimization, techniques can do wonders for your business.
SEO for dentists isn’t that much different than it is for any other company, but plenty of people make a lot of mistakes when they’re getting started. Read on to find out our top 3 strategies to help your practice rank well in search engines.
SEO for dentists is all about local search. The first step is to create a Google My Business account. Make sure the NAP (name, address, phone number) are accurate and identical for your Google information and your website.
Next, you’ll start building local citation links. These are online directories and websites that promote and review businesses. Think Yelp, the Yellow Pages, and Crunchbase.
You can build out this local citation link profile just by signing up for various sites, filling out the required information, and clicking submit. Some of them are premium sites, where you pay to receive a dofollow backlink and you also get some other bells and whistles.
However, if you’re on a tighter budget, you can still easily build 25 or more citation links for your website. It’s free and should only take a few hours.
You know what Google absolutely loves? Fresh content.
Updating your blog with new posts on a regular basis can make all the difference between your practice and the competition.
For every dentist who is making a new website, there is a site dedicated to helping them get set up with a professional looking blog. It’s as simple as researching, watching some tutorials, and executing.
While creating the best possible content should be a primary focus, there are aspects that should also be taken into account.
Use internal links to help direct readers to product and service pages. Linking externally will help boost your authority in the eyes of search engines as well as readers.
Know your keywords. What terms are people searching for when looking for a dentist? Incorporate these terms and words when writing your content to help search engines get an idea of what your business is and who wants your services.
3. Social Media
Building out readership is difficult for new websites and small businesses.
The most popular and best way to accomplish this mission is to use social media. Facebook and Twitter are great ways for you to get your content in the eyes of potential clients.
Pro tip: Don’t just share your own content. Share anything that your readers will find valuable. This will increase your reader’s trust as a professional who cares about their well being.
SEO for Dentists – Some Final Thoughts
SEO for dentists isn’t hard. However, the research is time-consuming and the consequences of potential mistakes can do more harm than good.
With the right strategy implemented into your marketing campaign, you will push your way to the top of the rankings in just a few months. Continued efforts will keep you there.
For optimal results, hire an agency. Local Web has all of the experience and skill to do the work so you don’t have to. Check out our site audit tool and then contact us to find out how we can help.
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