Web design trends come and go. But with more emphasis placed on SEO, it’s difficult to know what the best practices are. We’re here to help you stay ahead of the curve. Optimizing your website for SEO is much like trying to hit an ever changing (and moving) target. Although there is no definitive guide, there are generally agreed upon strategies for getting that number one spot on search engine results pages. In this post, we’ll discuss the basics of what web design trends to look for and to implement on your site.
Of all the web design trends to consider this year, page design and layout should rank the highest. Search engines like Google are beginning to place more and more emphasis on site speed, structure, and usability. Let’s examine each of these more in depth:
Chances are good you’ve been to (and promptly clicked away from) a website that had way too much going on. Maybe it had an opt-in offer that pummels you within five seconds of arriving. Or maybe the categories and site navigation was scattered and incoherent. For a general rule, consider this: if the website design is bad for the user, it’s bad for search engines, too. As such, keep your web design clean and elegant.
How many times have you clicked away from a website because it took too long to load? Google takes it a step further and will even penalize your site if its load time is too high. The faster your website loads, the better your user’s experience will be (as well as SEO).
As previously mentioned, your web page is built for the user, not the search engine. But search engines do prefer websites that are easy to use. As such, current design trends focus on usability. Make your website easy to navigate for the user, and search engines will respond favorably.
Optimizing your website for the web doesn’t end with the desktop. More and more users are beginning to access the web via mobile devices such as smartphones and tablets. Echoing what was previously mentioned about site speed, layout, and usability, ensure your web design is light and responsive so it may be viewed on mobile devices with ease.
When it comes to web design trends, content is here to stay. Here are a few tips for your consideration:
Your website should be informative. Not only for the user, but for search engines, as well. High-quality content is one of the highest ranking search factors. What does this mean? Your website should have lots of high-quality content. Consider setting up a blog page (like this one) if you haven’t already.
Search engines are getting better at identifying images for their content, not just what the description tells them. To boost your SEO, try using images which are more specific to a topic. That is, avoid using generic stock images. Also, provide search engines with accurate and descriptive ALT tags. Furthermore, to reduce site load time, use smaller image files.
Boosting your website’s SEO and traffic can be tricky, but not impossible. By following the general guidelines listed above, your website will have a greater chance of hitting that number one spot. Are you looking to optimize your website for SEO, but don’t know where to start? Get started today with a free quote!
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