In the age of the Internet, how are local businesses really faring? Around the world, you see major local brands closing up shop because of Internet giants like Amazon taking over the scene.
But does this mean no local business can survive? Absolutely not. You just need a really good digital marketing strategy to compete.
Search engine optimisation has worked wonders for countless brands in various industries. If you can rank high on Google, you can increase your traffic substantially.
This is in part due to Google owning most of the search engine market.
The amount of people using their mobile devices to search for products and services has skyrocketed over the years. In the UK, back in 2015, 65% of searches for clothing and accessories were done on mobile devices and 57% was performed on tablets.
If you’ve ever searched for anything on a mobile device, you know the results come back local. This is why it’s so important to implement local SEO into your strategy.
If you don’t know how, you can always consult with a local SEO expert. Not sure it’s right for you? Continue reading!
In a nutshell, local SEO consists of online searches that yield localized results. For example, if you were to type “pizza delivery” into Google on your smartphone, you’ll receive listings of pizza delivery services closest to you.
You’d even be able to click on the phone number in the SERPs to phone the company. Local searches are driving a ton of business to companies.
The same also occurs on desktops. This gives you even more of a reason to focus your efforts on local SEO.
Since the majority of local searches take place on Google, it makes sense to claim your business pages on this search engine.
Once you do, make sure the profile is fully complete. It should contain your correct business name, phone number, address, and list of services or products. You can even include related keywords in the profile.
Everything’s connected on the web. Make sure to connect your Google Places business page to Google+ Local page.
This will help generate social interactions. For instance, you can showcase customer reviews, more details about your business, images and even posts.
It will also help make your local listings on Google Maps more dominant.
Any local SEO expert will tell you it’s essential to have local pages on your website. These can help generate traffic for local keywords.
On these pages, make sure to include your business address, which should match your business pages and profiles.
There’s a lot to learn when it comes to search engine optimisation. That’s why it’s recommended you have a local SEO expert on your team.
At Local Web, we offer a variety of SEO services that can help you improve your ranking, traffic and conversion rates. For more than a decade, we have assisted businesses just like yours build an online presence.
Contact us today to receive a free quote!