3 Ways to Get More Online Visibility for Your Dental Practice
How to Get Online Visibility Through Dental SEO
Building a large client base is one of the most important things a dentist has to focus on. Read on to learn how to increase your online visibility with dental SEO.
Are you struggling to gain more online visibility for your dental practice?
If so, you’re not alone. In fact, 63% of businesses list attracting more traffic and leads as their biggest marketing challenge.
While the challenge is there, success is possible. In this post, we’ll reveal four proven ways to boost your online visibility and attract new patients to your practice.
1. It’s All About Dental SEO
You’ve probably heard the term “SEO” before, but what exactly is it?
SEO refers to search engine optimisation. It means your website must be designed in such a way that Google (and other search engines) move it towards the top of the search results.
Let’s say a potential patient Googles “best dentist in Sydney” and your practice comes up on the seventh page of search results. Is she ever going to find your website? How often have you scrolled to the seventh page of search results?
2. Push for Patient Reviews
Did you know that 88% of people trust online reviews as much as they do a personal recommendation from a friend?
While word-of-mouth is still a proven method of getting new patients in your chair, you can’t rely solely on it anymore. Part of growing your online presence includes as many positive patient reviews as you can acquire.
Think about it this way. Let’s say your dental practice is listed next to another one in the search results. You have zero online reviews, while your competitor has over 50.
Whose office is that potential patient going to choose?
To start growing your reviews online, send out follow-up emails that encourage patients to leave a brief review. You might also consider offering incentives (“$10 off your next cleaning”) for patients who take the time to write a review.
3. Create Social Media Buzz
Another strategy to grow your online visibility is to be active on all relevant social media channels. Facebook and Twitter are great places for dentists to get their services in front of many viewers.
Facebook allows you to run targeted advertising campaigns, which you can narrow down to your local area. This is a great place to share your latest blog posts too.
Twitter allows you to send out brief, pointed messages to your followers about current specials or other goings-on in the office.
Instagram is another social media channel that’s heavy on imagery. This is a terrific place to post before-and-after photos of current patients (with their permission, of course).
Another helpful suggestion? Get specific about the procedures you specialise in and want to do more of. That way, if someone is looking for Invisalign or dental implants, they’ll know you’re the best dentist for the job.
Boost Your Online Visibility Today
By implementing these dental marketing strategies, you’ll soon be on your way to boosting your practice’s online presence.
For more helpful advice on growing your business, check out our latest blog posts.
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