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Working from home? How to make it work!

Working from home can be challenging but also very rewarding.

At Local Web we have all worked from home in the past and sometimes for lengthily periods. Here are our 5 tips for getting the most out of working at home. – Who knows, this may be your opportunity to work from home more often when you get back to the office. 😉

1. Get Organised.

2. Clear your workspace.

3. Stay Professional.

4. Separate home from work.

5. Check your technology.

 

1. Get Organised.

Make sure you are organised and ready to work at home. Have everything you need in order to get your work done. Your laptop, notepads, calculator etc. You don’t want to waste time looking for things you need or wandering around the house tying to find a pen or stapler. Make sure your team mates are also organised and on the same schedule as you. You should start and finish your day the same way you would at work and take the same breaks you would if you were at work.

If you are organised you should actually be more productive than when you are at your office. In fact if you can be more productive than normal, you may have a chance at persuading your boss to let you work from home once a week when things get back to normal.

2. Clear your workspace.

Ideally you should be doing this once a week in your office anyway. Having a clear workspace helps you clear your mind and stay focussed. You should be able to have everything you need fit into a carry on suitcase and take it out and set it up as needed.

Find a space at home that you can work in undisturbed. A spare bedroom is best but if you don’t have one just allocate a space. Put a small desk and chair in the corner of your room and make that your workspace. Try find a spot where you won’t get distracted.

Set up your desk as you would at work, don’t turn on the TV or other distractions and if possible try and use the same space each day, even if you have to pack it up at the end of the day.

3. Stay professional.

You wouldn’t rock up to work in your underwear so don’t do it at home! Keep your routine. This is critical. Wake up at the same time, follow your normal morning routine and sit down at your desk, dressed in the same clothes you would wear to work and start work. Even if you are working at the kitchen table. Don’t roll out of bed 5 minutes before your start time and start eating cornflakes as you say good morning to your colleagues online.

By the same token, don’t keep wandering off to the kitchen and opening the fridge or watching Ellen on TV while you have a “quick coffee” If you follow your normal routine, working at home will be much much easier.

4. Separate home from work

Not watching TV or peeking into the fridge is one thing but not letting others disturb you is another.

You need to set boundaries with your flat mates, husbands, wives, children and even your pets. Be firm here and let them know you are working and not at home on holiday.

This will be hard at first as they will want to have casual conversations, ask you for help with something, or want you to take them for a walk. (in the case of the pet that is) Your children will want to play or engage too.

Again if you have a separate room, this will help. Remind your family that you have a lot of work to get through and you will see them in your breaks. Let them know when your breaks are to make this easier. Taking more shorter breaks is also a good idea and then get back to your workspace.

5. Check your technology

If you are working from home, you need to make sure you have the right tools to get the job done. Make sure you are with a reliable internet provider, especially as the networks will start to get overloaded now. Make sure your internet is unlimited and that your family isn’t draining the network with all the Netflix they are watching and online games they are playing.

Make sure your team is also on a solid network. We just changed providers for our team to have more reliable connections at home.

Its also a good idea to start using meeting technology like zoom meetings and getting used to using this technology so you can invite your customers to meetings seamlessly.

Make sure you redirect your landlines from the office to your mobile and are available to your customers.

Conclusion.

Working from home can be a blessing or a curse. Setting the space up right from the get go will help you a lot, and if you can be more productive, who knows  you may just be able to get to work from home more often when you get back to your regular work routine. Its a great time to try working from home and finding a way to make it work for you.

One of the best things about online marketing is that even if you are working from home, your website, your Local SEO, Google Ads and Social Media marketing are still working for you 24/7.

If you have any other tips for working from home, please leave us a note in the comments below.

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Basic Tips for Writing a Successful Dental Blog

No matter what industry you’re in, creating solid content is one of the best ways to connect with customers.  And, you need content that’s SEO-friendly, engaging, and relevant.  Plus, it needs to be consistent and fresh.  But how can you connect with patients on dental topics and keep them interested?  How can you make it engaging and valuable for the reader?  Read on for some key tips for creating a successful dental blog:

No matter what you’re writing, there are certain key steps for making it successful.

1. Remember that you’re a conduit.

Whether you’re doing dental marketing or talking about real estate, you have useful information to pass along.  You want to use your blog to offer value to your clients, to both existing patients and new ones.

2. Consider the common questions or problems you encounter when working with your patients.

No doubt, you’ve had to answer the same questions again and again when dealing with different patients.  Think about the ones that come up most often, or the advice you have to give regularly.  This provides key points that you can share with your readers.

3. Distill the answers to these questions into a clear and easily understood lesson.

Avoid getting too technical.  You aren’t talking to a dental association.  You’re connecting with patients every day, so speak on their level.  Make it something that they can understand easily.  Shape the lesson into an answer for a single question or problem.

4. Use the question or problem as your intro.

Look at the central issue and begin writing there.  Remember, this is the first thing that your readers will see.  They’ll need to understand that your blog answers this question before they are motivated to read on.  This is where you start to show value with the writing.

5. Move from the problem to a solution, and make it actionable.

Remember that you aren’t writing just to educate people.  Sure, that’s part of it.  But another big part is to motivate people to take action.  So let them know what action needs to be taken.  Maybe it’s a matter of regular care, or maybe it’s a particular dental service.  Make the required action clear, and link it to the initial problem or issue.  Give advice that they can use now.

6. Explain the benefits of taking action.

So you’ve shown that the action links to the problem.  That’s a start, and it’s a good one.  The next step is to show how it will benefit your reader.  Once again, make it clear and direct.  Most people are into immediate benefits, so they need to understand what those benefits will look like in their lives.

7. Start with your best tip.

What’s the #1 problem you encounter with your clients?  Think of what most of your clients want or need to hear.  Remember that your blog offers value to your readers.  If you offer a few tips in one blog, make sure to put the best one first, as attention spans can be short.  Pack as much value as you can into the very beginning, making it simple and accessible.

8. Make it visible!

Once you have something written, get it onto your site.  It won’t do any good to have the best, most engaging, most relevant blog you can write, and then let it linger in your Word files for days or weeks.  Once you have created content.  Upload it.  And then start thinking about the next big tip you can share.

This is just a rough outline, but it’s enough to get you started.  If you’d like some pro tips for making this happen, or if you’d like to look into a dental marketing consultant, feel free to contact us.  Local Web is Australia’s premier solution for dental SEO services and dental marketing services.

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3 Ways to Get More Online Visibility for Your Dental Practice

 

3 Ways to Get More Online Visibility for Your Dental Practice

How to Get Online Visibility Through Dental SEO

Building a large client base is one of the most important things a dentist has to focus on. Read on to learn how to increase your online visibility with dental SEO.

Are you struggling to gain more online visibility for your dental practice?

If so, you’re not alone. In fact, 63% of businesses list attracting more traffic and leads as their biggest marketing challenge.

While the challenge is there, success is possible. In this post, we’ll reveal four proven ways to boost your online visibility and attract new patients to your practice.

1. It’s All About Dental SEO

You’ve probably heard the term “SEO” before, but what exactly is it?

SEO refers to search engine optimisation. It means your website must be designed in such a way that Google (and other search engines) move it towards the top of the search results.

Let’s say a potential patient Googles “best dentist in Sydney” and your practice comes up on the seventh page of search results. Is she ever going to find your website? How often have you scrolled to the seventh page of search results?

This is why Dental SEO is crucial for building your online visibility. With the right SEO strategies, you can boost your website higher in the search rankings so more people will find it.

2. Push for Patient Reviews

Did you know that 88% of people trust online reviews as much as they do a personal recommendation from a friend?

While word-of-mouth is still a proven method of getting new patients in your chair, you can’t rely solely on it anymore. Part of growing your online presence includes as many positive patient reviews as you can acquire.

Think about it this way. Let’s say your dental practice is listed next to another one in the search results. You have zero online reviews, while your competitor has over 50.

Whose office is that potential patient going to choose?

To start growing your reviews online, send out follow-up emails that encourage patients to leave a brief review. You might also consider offering incentives (“$10 off your next cleaning”) for patients who take the time to write a review.

3. Create Social Media Buzz

Another strategy to grow your online visibility is to be active on all relevant social media channels. Facebook and Twitter are great places for dentists to get their services in front of many viewers.

Facebook allows you to run targeted advertising campaigns, which you can narrow down to your local area. This is a great place to share your latest blog posts too.

Twitter allows you to send out brief, pointed messages to your followers about current specials or other goings-on in the office.

Instagram is another social media channel that’s heavy on imagery. This is a terrific place to post before-and-after photos of current patients (with their permission, of course).

Another helpful suggestion? Get specific about the procedures you specialise in and want to do more of. That way, if someone is looking for Invisalign or dental implants, they’ll know you’re the best dentist for the job.

Boost Your Online Visibility Today

By implementing these dental marketing strategies, you’ll soon be on your way to boosting your practice’s online presence.

For more helpful advice on growing your business, check out our latest blog posts.

Interested in professional help with your website or online marketing strategies? Click here to get a quote or use our free SEO audit tool.

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How Small Business Owners Can Take Advantage Of Local SEO Services

 

How Small Business Owners Can Take Advantage Of Local SEO Services

Are you a small business owner wanting to break into E-Commerce? Click here to learn how local SEO services can be of use to you.

As a small business owner in Australia, you want to survive and thrive. In June of 2015, of the 2.1+ million small businesses that began four years prior, less than 1.4 million were still around.

It is tough being a small business owner, especially if you want to break into e-commerce. Many factors go into being successful at e-commerce, such as site authority and customer outreach. Optimising these things goes a long way towards improving the effectiveness of your e-commerce company.

One important aspect of a thriving e-commerce company is local SEO. In this article, we’ll show you what local SEO is, how it makes or breaks your business, and how local SEO services benefits you in the long run.

What is Local SEO?

Local search engine optimisation is essentially optimising your websites, landing pages, and product pages online for location-based searching.

This is important for every type of company, especially brick and mortar businesses. 43% of Google searches and 45-50% of mobile searches were local in 2012 and 2013 respectively.

Local SEO uses keywords that do well on their own, then adds the location to make it specific to actual searches. For example, instead of “landscaping services,” it turns into “landscaping services Sydney.” It takes the keyword – usually a service or item – and couples it with a geographical location.

This creates a niche where companies can hold a monopoly of sorts over these long tail keywords. When you dictate the market for your area and search engine keywords, your visibility increases. You make it easier for customers to find your business at the expense of your competitors.

Why Does Local SEO Matter?

Local SEO improves the potential clientele and clickthroughs to their sites.

Every now and then, visitors come to your site looking for your product or service, only to discover your business is in Australia, while they’re in the States or the UK.

With local SEO, you get to double up on your industry. Not only are you in the commerce industry of your choosing but also the Australian industry.

Instead of an auto dealership, you’re an auto dealership in Brisbane.

Rather than a pet store in general, you’re a Melbourne pet store.

The subtle difference of adding your exact locale is crucial to your bottom line. Sales, industry prowess, and search engine optimization are all boosted with the inclusion of your city, town, area, county, or nation. Adding the location of your business brings in customers that are local and ready to buy now.

What are Local SEO Services?

There are various ways to upgrade your local SEO. But sometimes it’s worth the cost to invest in local SEO services. Of course, list your business on Google and the other sites that ask for your company’s location; after that, go with local SEO services.

Why? Because local SEO services are experts with deep-rooted knowledge of the best SEO practices. They know what works in your industry, they stay up-to-date on current marketing trends, and they research your location to see what local SEO keywords customers use the most.

An SEO service is a powerful asset because your team can use the results from their findings in your web copy, email campaigns, and other online content. Your company becomes a widely-known company in your industry and in your area.

Should You Use Local SEO Services?

You have two options: Use local SEO services or do your own local SEO research yourself.

There are complications that come with doing everything on your own. You’ll have to employ somebody new to conduct SEO research and use that information for your content or choose somebody already on your team to do this while still doing their normal tasks. This creates burnout, underwhelming results, or unhappy employees.

Or, you can do it yourself…which will end with the same results, except you are the unhappy one.

Local SEO services take the stress out of SEO research and implementation. You get the best data on your industry and location from a service with years of SEO experience. They are professionals. They’ll find what works for your industry and your location, and they do it with record speed due to experience.

If you want quality local SEO data, using the experts is your best bet.

What is Local Web?

Local Web is a local SEO service that focuses on the aspects that matter.

We check your overall SEO “score,” or how well you’re performing online. We also use smart SEO strategies to find out how to target local customers who are actively searching for your products or services. Using decades of combined experience, we convert and connect people to purchase what you have to offer.

Local Web offers other services as well. Not only do we conduct fast, efficient local SEO research, but we will give you the best AdWords or Pay-Per-Click advertisements to bring business to you. We also specialise in web design optimised for your ideal customer.

Not only do we make it easy for your customers to find you; we make sure you’re set up for success once they do.

Your business can be the end-all, be-all for your industry and your location. However, the only way you can do this is by optimising everything you do online. When you have neither the time or resources to do SEO in-house, get a service to do it for you. It’s one of the smartest decisions you’ll ever make.

Give Your Business the Help it Deserves

Local SEO services are necessary for a thriving local business. In Australia, you want customers to know you for what your company specialises in. While you can have big goals like “the best [insert business] in the world,” starting with your city or area will do wonders for revenue.

You now know what local SEO is, why it’s important, and how services can skyrocket sales for your e-commerce business. Find your go-to local SEO service and watch your company grow.

If you’re looking for local SEO services, such as SEO audits, research, AdWords, web design, and more, see what Local Web can do for you!

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Making the Case for Your SEO Investment

Smart business relies on wise choices.  Investing your money in a way that brings a great return.  So, you might be a bit hesitant to swing a chunk of cash into SEO.  That’s understandable, but when it comes right down to it, SEO is one of the most important investments you can make for your business.

For your business to be successful, you need to be able to reach your customers.  More traffic means more conversions, especially when you do it right.  The thing to remember is that SEO strategies are evolving all the time.  The top tips for last year will require more time and money for less of a return.  It can be a full-time job to keep up with the current trends so that you can keep your company on the first page and make it stand out from the crowd.  This is why investing in top notch SEO services can mean the difference between treading water and seeing growth each quarter.

Just to get an idea of what your SEO company will actually do for your bottom line, let’s take a closer look at some of the steps and details involved.  Search engine optimization is all about building bridges to reach your customers.  Some of the basic tools for this are email marketing campaigns, affiliate and display marketing, and pay per click advertisement.  And of course there’s the natural search.  It’s free, but if you rely on this alone, it will take more time than you want to spend to boost your site ranking.

In previous years, you could trick the algorithms a bit with black hat techniques.  Cloaking, keyword stuffing, etc.  These days, though, you’ll get penalized for using these tactics, so the approach has to be adjusted to match.  Link earning, content marketing, and on-page optimization are the way to go.  These tactics help to get your site ranking for popular search terms, especially buyer intent keywords which customer will enter when they’re ready to make a purchase.

The first step in optimizing your site is to do an SEO audit.  This is a thorough review of your site and analytics to understand what search terms are leading to traffic, leads, and conversions.  It lets you explore your strengths and weaknesses and see where improvements can be made.  Plus it gives you a list of the keywords that you’ll want to optimize your site and content around.

After the audit, you can start looking into the actual numbers, into what kind of returns you can expect for your SEO investment.  The first thing to keep in mind is that you’ll get more bang for your buck by focusing on Google, at least in the current climate.  While there are lots of other search engines out there, Google currently accounts for nearly 90% of web searches.  This may shift up in the future, but an experienced SEO company will know that you can get a lot more traffic and conversions more efficiently by narrowing the focus.

So, once you have a list of the terms that bring in the most customers and conversions, the next step is to look into how many monthly searches are made for each keyword or phrase.  Thankfully, this is made easy with the Google Keyword Tool.  You’ll have to consider the location of your demographic.  Are you connected globally or locally?  Enter the desired location and the key term, and then select exact match, as you want to search for the term itself, rather than something close to it.  Then search, and you’ll get a report of the average number of Google searches made for this keyword in a month for the area you specify.

Next, you want to consider the click-through rate.  Since the figures relate to total searches, only a fraction of them will result in a click-through to your site.  A major goal of SEO is to improve this click-through percentage for your site.  Consider how many conversions you would like to see, and then use this to figure out what percentage of these monthly searches you would like to see for your site.

Obviously, the very first ranking is going to get the lion’s share of click-throughs, anywhere from 18% to 52%, depending on how specific your niche and area are.  This is significantly higher than the CTR for even the second ranking, but you can boost your percentage with rich snippets and improve conversions by optimizing for search intent.  Look into the typical click-through rate for each of the top ten rakings in Google.  Multiply the percentage of each ranking by the total monthly hits, and you’ll get some numbers relating your ranking to monthly site traffic.

Now you can move on to the final step, which is to create some figures reflecting how SEO and rankings impact your bottom line.  The initial audit will give you a clear idea of the percentage of conversions you’ll get for each key term.  Factor in your site traffic projection for each range, and this will give you an idea of how many conversions you’ll get each month for each ranking position.  Multiply this by the average order or lead value, and you’ll get a dollar estimate.  And this is where you can really see how SEO impacts your profit.

This may sound a bit complicated at first, but it’s actually easier than you think.  Have a peek and see what it will mean for your company to outsource SEO to the pros.

If you have any questions, or you’d like to get an SEO audit to get started, feel free to contact us.  You can also visit our site for a free tool that lets you check how optimized your site is for each keyword.  At Local Web, we’re dedicated to providing top of the line service for all your SEO services in Sydney and beyond.

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2019 Strategies for SEO

SEO is the #1 key to making your site – and your business – truly successful. The challenge is that Google’s ranking algorithms are changing all the time.  Plus, the landscape is becoming more competitive every day.  This means that conventional SEO strategies are taking more time and more money to get the same results.  And, since we don’t have unlimited resources and time, we have to think outside the box and adjust our approach to get the best results.

What you really want out of SEO is traffic.  More than that, you want the kind of traffic that will lead to conversions.  Here is a strategy keyed to the current developments in digital marketing. We’ll explore four simple steps that can multiply your traffic and conversions in the year to come.  Maybe you outsource SEO services, and maybe you do it in-house.  Either way, the following steps will give you a clear idea of how to focus your efforts.

1. Instead of trying to randomly increase traffic, look into attracting those who want what you have to offer.

An SEO company does this by using buyer intent keywords.  These are keywords that a person will enter when they want to buy a particular brand or product.  After entering a search for a particular product or brand, customers are ready to make a purchase.  And, while these are the most expensive keywords, they’re also the ones that give you the best ROI.

The drawback is that these are the most competitive keywords and they’ll often take the longest to rank.  So, how can we get around this?

What you really want to do is find less competitive keywords that can rank more quickly.  They may take a bit more time to do the job (as long as a few weeks), but it’s still faster than waiting for the high-competition words to rank.  Google Correlate is a great way to find these low-competition keywords.  Just enter the buyer intent keyword in Google Correlate and a time frame.  This will bring up a list of other keywords that prospective buyers search for before looking for a given product.  These terms will reach the same people who want to buy, but before they’ve gotten to the conversion stage.

For example, if you enter “dental SEO services” and “1 week”, Google Correlate might offer keywords like “marketing services for dentists”, “dental marketing expert”, and “SEO services for dentists”.  These are terms that a prospective customer will enter about a week before entering the buyer intent keyword.  Next, you’ll want to write a detailed blog about one of these topics, rich in the low-competition keywords, and you’ll funnel traffic to your site.  Plus, the people who see the post will be the same ones that are moving towards a conversion.

You can do the same for search terms that people often use after searching for the buyer intent keyword.  (eg. +1 week instead of -1 week)  This gives you pointers for further blogs that speak to the same audience.  You both connect with the interested parties before they even know they want to buy, and capitalise on the customer base to make further sales.

2. Rank new terms faster with the “land and expand” strategy.

When you’re working with new terms, it can take a while to rank for them.  However, this is the way to get the best return on your SEO.  You can cut the wait by using the land and expand technique. First, enter the Google Search Console.  Select the performance tag and you’ll come to a list of terms that your site ranks for.  Select the highest-ranking terms and you’ll get details on the page that ranks for these terms, including the URL for the specific page.  Save this so that you can modify the page later.

Next, go to Ubersuggest and enter each term.  After you get the report for each, select “keyword Ideas.”  This will give you a load of long tail phrases.  Choose the ones that are most closely connected to buyer intent, and then modify the page to include these terms.  Remember to keep it relevant so that you aren’t penalised for keyword-stuffing and spammy content.  Since the page already ranks for the head keyword, it will rise to the top of the list within a month or two.  The most important aspect of this approach is to choose the long-tail keywords that will lead to conversions.

3. Brand Building

One of the innovative approaches that will set you apart from the crowd is to focus on creating and establishing your brand.  Google has been emphasising brands and incorporating them into the ranking process.  The upshot of this is that your search ranking – and site traffic – will increase as your brand becomes stronger.

To look into your brand recognition, one of the best tools is Google Trends.  You’ll want to enter the name of your brand and compare the results with the brand names of your competitors.  After you have an idea of how your brand ranks versus the competitors, you’ll have an idea of where you want to go from where you are.

Unfortunately, there’s no simple formula for growing your brand.  Each brand is different, and your strategy has to reflect the brand itself.  The key is originality.  You have to set yourself apart from the competitors by offering something different and bold, something that adds value to the brand and incentivises the customer.

One way to offer something original is to tune in to your demographic and offer helpful information.  Engage with your clients, offer dedicated customer service, and build a connection.  Social media is great for this, so long as you keep present and respond to customer comments and questions.

Another way, and one that works well with the former, is to create extensive content.  Instead of short blogs, consider creating articles and guides that explore a subject in-depth.  Think 10,000 to 25,000 words.  This will let you provide valuable information about topics that is both interesting and useful for the customer.  Plus, take some time with the design to make it sparkle.

You don’t have to stop with written content.  Embedded video adds a visual appeal to your site and builds brand recognition.  A three to four minute video can contain loads of content, and the bulk of people are more likely to watch it than read a long article.  Plus, a solid video can be shared across social media and other channels.  This is content that stands the test of time and reaches a wider audience.

These are just a few options.  Depending on the nature of your brand you may wish to automatically upgrade shipping, add bonus services, or offer generous refund policies.  The sky’s the limit.  Look into what your competitors are doing and do something bold and unique that makes you stand out from the crowd.  This will take some time, but if you do it right, you’ll see steady growth from quarter to quarter.

4. Get creative in building links.

Cultivating links is nothing new.  It’s been a part of the SEO game from the beginning.  Early on, this could be done by sending emails to request links.  These days, though, you have to do something different to build links without relying on spam.  Large, well-structured articles would do the trick as of a few years ago and they’ll still help to build your brand, but they aren’t as unusual as they used to be.  Infographics are a bit better, and animated infographics are top of the line.  If you include a solid animated infographic on your site, you’ll get loads of links without ever having to request them.

To go even farther, you can offer something free that people would often pay for.  Online tools and software are great for this purpose, depending on the nature of your site.  It might cost a bit, but it’s guaranteed that you’ll pay less than you would for traditional marketing.  Provide great tools and information, and the links will roll in effortlessly.

Final Words

Each year, with the changing search algorithms and increased competition on the market, SEO becomes more challenging.  Plus, the old strategies are becoming less effective.  So, the key is to change perspective and shift approach.  Have a go at the strategy outlined above, and see how you can exponentially boost your traffic in a fraction of the time.

If you have any questions or would like some tips for your 2019 SEO strategy, feel free to contact us.

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Sharpen Your Competitive Edge With 2018’s Hottest Professional SEO Trends

2018’s Hottest Professional SEO Trends

Perfecting your search engine marketing can give you a definite competitive edge. Don’t miss out on this year’s hottest professional SEO trends.

The beauty of professional SEO is it’s ever-changing. While there are always some basic rules for getting your website up there on the front pages of Google, 2018 has ushered in some pretty big updates.

Perfecting your search engine marketing can give you a definite competitive edge. Don’t miss out on this year’s hottest professional SEO trends.

Relevant Content

Content isn’t going away. What’s on your pages is ever more relevant to professional SEO in 2018 than ever. But, it needs to get better. Search engines are getting wise to the low-quality content spinners pumping out content like crazy.

Now, your content needs to be flawless. It needs to be free from error and provide value to the user. The more you engage with your audience, the more users will share your content, and in turn, improve your standing with Google. The point is, if you’re slacking on content, it’s time to shift your strategy to one that takes a quality-first approach.

Voice Search

Yeah, yeah. Voice search sounds like one of those ridiculous futuristic inventions, but it’s gaining a ton of traction. Think about all your various digital assistants; Siri, Alexa, Google Home.

According to Google, 55 percent of adolescents and 40 percent of adults use voice search on a daily basis, and that number is growing. What you need to know about voice search is, it follows different conventions. Searchers no longer type in “food near me open now.” Instead, searchers use conversational lingo–“what restaurants are open near me?”

Part of taking advantage of this new way will impact your content writing positively–you’ll need to answer questions more conversationally. So, with that in mind, let’s leave keyword stuffing in the past.

Keyword Research, Still Going Strong

One professional SEO trend that never goes out of style is keyword research. As they have in previous years, keywords help determine your visibility within your niche area. In 2018, you should be taking a good, hard look at your keyword strategy and make sure your targeted keywords are attracting your desired audience.

That said, knowing which best keywords best deliver the results you are looking for takes a bit of effort.

Still, the Google AdWords Keyword Planner remains a key tool in keyword research. All you need to get started is a valid Google account and start researching.

Pay Attention to RankBrain for Professional SEO

RankBrain is a part of Google’s core algorithm that has become increasingly important. The system uses machine learning to track user actions–how much time spent on the page, clicks, visits, etc–and uses that information to deliver more relevant results in response to search engine queries.

For example, if you Google “best chocolate cake recipes,” you’ll get a list of options. You might click on number three because it has a star rating next to it or a video. But, maybe it’s not a great article. If that’s the case, you’ll likely bounce quickly.

So, after number three was a bust, you try number four. It’s a great article–and you spend a good chunk of time reading the instructions, watching a video, etc. Google will take note of how you interacted with both options and use that data to inform future chocolate cake searches.

The point is, many pieces of content hit all the right keywords, but fail to adequately provide the right answers. In these cases, RankBrain weeds out those trying to game the system and focuses on markers of quality.

Don’t Forget About Image Optimization

The conversation is often dominated by keywords. As such, image optimization often gets left out of the mix, despite being a critical piece of the SEO puzzle. In 2018, more and more users are expecting and consuming visual information, and marketers need to take note.

Image optimization is really easy. All you need to do is modify the file name and alt tag, making sure they include your targeted keywords.
Changing the file name is uniform across platforms, but changing the ALT tag depends on what platform you are using.

If you’re using WordPress, you’ll need to modify the “alternative text” attribute in the image details. You can do this both in the media library or the post editor.

It’s Time to Take AI Seriously

Google’s AI profile extends well beyond RankBrain. The search giant has built an AI that makes AI better than humans currently can create on their own.

In professional SEO, we’re sure to see some challenges. See developers make AI programs, and the machine-learning algorithm takes things from there. As such, developers don’t have a great sense of how the final algorithm will work–and ramifications could affect SEO strategies down the road.

SERPS Ruling Professional SEO

It’s not all about organic traffic these days. In 2018, Google’s SERP features are making things a bit easier for marketers.

Increasingly, features like the featured snippets and knowledge panels are attracting users’ attention and loads of clicks. Local packs give you a listing of what’s nearby like restaurants or local services. Knowledge packs provide a graphic like a week’s weather forecast or a graph.

Get Your Local SEO in Order with LocalWeb

There’s no doubt that Google has changed over the past two decades. Far from the page of plain links of old, the search engine is changing with the times, adopting AI, and moving more toward content that helps people.

If you’re looking for help with the latest SEO strategies to boost your professional SEO, LocalWeb can help. Learn more about SEO strategy in Sydney by contacting us today.

 

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5 Ways to Attract New Patients to Your Dental Practice

How Dental SEO can help bring in new patients to your dental practice? Follow these 5 tips and methods to guarantee new clients by next week.

New patients are the lifeblood of many dental practices, especially if you are in a highly competitive area.

Of course, some practices are in high enough demand that they don’t need to proactively market themselves. But the reality for most practices is that marketing is essential if you want to grow your practice.

These five tips to attract new patients are cost-effective and require a minimal time investment to help you grow your practice quickly.

Focus on Referrals

Your current patients already know and like you. But many won’t think of referring someone unless you ask them.

Studies show that it costs five to 25 times more to acquire new business than to sell to your existing customers. Asking for referrals can minimize this cost significantly.

Take a look at these best practices for referral marketing.

Attract New Patients With a Blog

Blogs are a crucial piece of your website for two reasons:

First, they provide valuable information for your online visitors or patients.

And second, they can help you achieve higher rankings through dental seo in local online search results.

If you’re not sure what to blog about, think about the most common questions your patients ask. Things like preventative tips, signs and symptoms, and services you offer can keep your blog filled with value.

Blogging can easily be outsourced to companies who specialize in optimizing writing for search engines.

Ask for Google Reviews

If you haven’t already claimed your Google My Business listing, you should. It’s free, plus it gives patients an easy way to find out more about your practice.

Google reviews are a big part of a successful GMB listing and your dental seo strategy. Patients who have experienced your services can leave you star ratings and share their opinions.

In some ways, these reviews are the new “word of mouth” marketing. Over 84% of consumers trust them as much as they trust the opinions of family or friends.

Best of all, this form of marketing is 100% free. Make sure you ask your happy patients if they would leave you a review – most of them will gladly do it.

Build Your Professional Network

Patients aren’t the only source of referrals. In many cases, you can receive referrals from other dental or medical professionals.

Take time to build your professional network within your community. For example, if you’re an orthodontist, you might want to form a relationship with local dental practices who don’t offer orthodontics but need someone to refer their patients to.

Optimize Your Digital Marketing for Dental SEO

Online search engines have replaced yellow pages and other traditional marketing. Over 85% of people use the internet to find service providers like dentists.

Everything from your website to business listings to social media accounts should target people in your specific service area. These local SEO tips can help you get started.

Wrap Up

Even if you have all the patients you can serve right now, remember that patients switch dental practices for a variety of reasons. Knowing how to fill the gaps with new patients quickly can be the key to a successful practice and financially sound future.

For more valuable insights into online marketing for your dental practice, visit our blog.

 

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8 Ways to Get the Best Local SEO for Your Business

If you own a business, you simply cannot afford to ignore the growing competition for online visibility.

Businesses are popping up at an exponential rate and this feeds the need for focused marketing tactics. Knowing how to get the best local SEO for your business is essential today.

Local SEO allows you to tailor your online visibility to a target geographic audience and specific product or service. This helps your business stand out in local SERPs.

With so many businesses marketing online, this seems like an impossible task. However, there are things you can do to improve your chances of being found locally.

Let’s look at some of the primary tactics to achieve a healthy local presence.

1. List Your Business with Google

Start by creating a Google listing for your business. This service is free and will greatly improve your local ranking.

Creating a Google listing will take care of a number of things at once. It will ensure that potential customers find your business on Google Maps and see basic information such as location, hours, and a business description.

Think of this listing as Google’s indicator of who you are and what you do. The great thing about a Google listing is that it acts as the primary hub where you can manage all your Google needs. The set-up and verification process is easy and will increase your chance of a higher local ranking.

Another important feature of a Google my business listing is that it gives your potential customers some valuable information straight away, from a mobile or desktop result. The three main bits of information are:

  • Your Phone number
  • Your address
  • A link to your website.

Your customers can click the phone number and call you directly from the listing and even click your address to get directions straight to you. They can click on the weblink to go straight to your website. This is a fantastic for conversions and is a great reason to use a local seo service, as this makes it easy for your local customers to contact you.

The other really important feature is the review feature. Customers can leave reviews on your listing about your service. You can manage these reviews in your account and respond to customer reviews. Customer reviews are checked constantly by potential customers so its really important to ask your existing customers to leave you a review. Many people are happy to leave reviews for you if asked. It’s a good idea to get into the practice of asking for reviews

Reviews are also a ranking signal for Google to rank your local listing and your website linked to your listing.

2. List of Other Local Directories

Although Google is the primary search engine used today, there are other local directories that shouldn’t be ignored. Listing with these local directories ensures that you have the best local SEO coverage.

Some of the top local directories include:

  • Bing Places
  • Yelp
  • Yahoo Local
  • Yellow pages
  • True Local

You can also find local directories that are more specific to your industry. For example, Urban Spoon lists local restaurants and cafes. When setting up these listings, make sure all the information, such as hours of operation and your address are correct from the beginning. Your name, address and phone number should be exactly the same as the ones that you are using in your Google My Business listing. This is really important as Google loves consistency and the more consistent you are across the web, the better your chance of improving your business listing in the search results.

For example, Urban Spoon lists local restaurants and cafes. When setting up these listings, make sure all the information, such as hours of operation and your address are correct from the beginning.

There are even services that will take care of setting up your local listings for a fee. This is an option if you simply don’t have the time to devote to the process. If you need help building your local listings or your Google My business listing, feel free to contact us.

3. Social Media Boosts Local Rankings

A strong social media presence is essential for any business wanting more exposure. Setting up profiles on top sites like Facebook, Twitter, and LinkedIn is a great way to engage your customers and share information about your products and services.

Social media profiles are also great platforms for sharing customer reviews. They also allow local customers to follow and share your site content to help spread information about your business.

There are also many local business groups on sites like Facebook. Becoming members only increases your local reach.

4. Is Your Site Mobile-Friendly?

Last year mobile devices beat out desktop computers as the primary device used to access the internet. When searching for a local business on the go, people are turning to their smartphones to find services nearby.

If your website is not compatible with mobile devices, it’s likely potential customers will pass you by. Making sure your website has responsive web design is the best way to deliver a user-friendly mobile experience.

Other elements of mobile site optimization include separate mobile URLs and dynamic content. If your website is not optimised for mobile devices, speak to your web developer about making this change.

5. Backlinks Matter

Part of having the best local SEO rankings includes having relevant links back to your site. Backlinks with strong anchor text can improve your site’s exposure in your niche market for a specific geographic location.

A good way to get quality backlinks is to have local clients link to your site. Getting involved with community business organizations like the chamber of commerce can give you an opportunity to get a relevant backlink that will improve your local ranking.

Instead of paying for links, try establishing backlinks from stable, local organizations and businesses. Paying for links can actually end up hurting you, as many of these programs employ tactics that border on spam.

6. Generate Customer Reviews

It’s now the norm for people to make decisions on products and services based on customer reviews. Reviews help build credibility with the public and even help search rankings when people click through to your site.

It can’t hurt to ask your valued customers to go online and write a review. Google now gives businesses a review score based on the number of reviews they have, which only helps your local ranking. Plus, when potential clients see many satisfied customers, it builds consumer confidence in your product.

7. Don’t Neglect Onsite SEO

The content and SEO on your website has a direct relationship to your local SERPs. Aside from using relevant keywords to describe who you are and what you provide, your website should indicate your locality.

Your physical location along with the geographic location of your client base should also be included on your website. A contact page is a great place to incorporate a map to your location and can even mention local landmarks.

Making sure your website includes keyword-rich content will help you rank appropriately and target your niche market.

8. Include Locally Relevant Content

Producing content that includes local information and news is a great way to help get the best local SEO results for your business. A great way to do this is through blog articles related to local events your customers may benefit from.

Doing this also helps establish your local reputation and can provide another way to incorporate keywords into your site. It won’t hurt to establish relationships with local news organizations. They are typically interested in the local business community and may publish press releases or information about your business on their site.

Best Local SEO Strategies

Don’t lose out on business by neglecting the best local SEO techniques for your company’s online marketing strategy. It’s likely that your competition is taking advantage of these tactics, so you can’t risk ignoring the trends in local optimization.

LocalWeb provides search engine optimisation services in Sydney. Learn more today.

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3 SEO Strategies for Dentists

 

3 Tips for SEO for dentists

The medical field is chock full of high paying jobs. Dentist salaries average nearly $175,000 a year. With this kind of pay, the market is becoming increasingly saturated.

You need to make your practice stand out in the crowd so you can bring in new clients. Making a website and practicing some simple SEO, or search engine optimization, techniques can do wonders for your business.

SEO for dentists isn’t that much different than it is for any other company, but plenty of people make a lot of mistakes when they’re getting started. Read on to find out our top 3 strategies to help your practice rank well in search engines.

1. Local

SEO for dentists is all about local search. The first step is to create a Google My Business account. Make sure the NAP (name, address, phone number) are accurate and identical for your Google information and your website.

Next, you’ll start building local citation links. These are online directories and websites that promote and review businesses. Think Yelp, the Yellow Pages, and Crunchbase.

You can build out this local citation link profile just by signing up for various sites, filling out the required information, and clicking submit. Some of them are premium sites, where you pay to receive a dofollow backlink and you also get some other bells and whistles.

However, if you’re on a tighter budget, you can still easily build 25 or more citation links for your website. It’s free and should only take a few hours.

2. Blogging

You know what Google absolutely loves? Fresh content.

Updating your blog with new posts on a regular basis can make all the difference between your practice and the competition.

For every dentist who is making a new website, there is a site dedicated to helping them get set up with a professional looking blog. It’s as simple as researching, watching some tutorials, and executing.

While creating the best possible content should be a primary focus, there are aspects that should also be taken into account.

Use internal links to help direct readers to product and service pages. Linking externally will help boost your authority in the eyes of search engines as well as readers.

Know your keywords. What terms are people searching for when looking for a dentist? Incorporate these terms and words when writing your content to help search engines get an idea of what your business is and who wants your services.

3. Social Media

Building out readership is difficult for new websites and small businesses.

The most popular and best way to accomplish this mission is to use social media. Facebook and Twitter are great ways for you to get your content in the eyes of potential clients.

Pro tip: Don’t just share your own content. Share anything that your readers will find valuable. This will increase your reader’s trust as a professional who cares about their well being.

SEO for Dentists – Some Final Thoughts

SEO for dentists isn’t hard. However, the research is time-consuming and the consequences of potential mistakes can do more harm than good.

With the right strategy implemented into your marketing campaign, you will push your way to the top of the rankings in just a few months. Continued efforts will keep you there.

For optimal results, hire an agency. Local Web has all of the experience and skill to do the work so you don’t have to. Check out our site audit tool and then contact us to find out how we can help.