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Choosing the Best SEO Consultant Sydney Can Offer

 

SEO consultant

Today, your target consumers use search engines to find information fast. As a business, you have to position yourself in search results so those consumers can find you. That’s why you need to hire the best SEO consultant Sydney can offer.

Companies use search engine optimisation techniques (SEO) to have a competitive advantage.

There are several reasons why SEO is important:

  1. If you rank high, consumers get to use your great services.
  2. More people will visit your website and get information.
  3. Your business will get more opportunities to close a sale.
  4. It is an effective marketing strategy.
  5. SEO builds your brand.

As you can see, implementing SEO strategies will benefit your business. But how should you go about choosing the right SEO company? Read on to learn more.

Tips to Find the Right SEO Consultant in Sydney

New SEO professionals pop up every day because of the importance of ranking high in search engines. It is not enough to go online and search for “SEO consultant Sydney”. You have to look deeper than SERPS to find the best person for the job.

Here are some tips to help you:

Use Referrals

Companies use referrals to find the best employees. This method can also help you get an experienced SEO consultant.

Referred professionals have already been through the vetting process for other companies. Therefore, you only need to look at the quality of their work and their results.

Note that big and small companies require different SEO agencies. Go for consultants who work with similar-sized companies as yours.

Check their Experience in SEO

Does the consultant you are interviewing have a record of local SEO success? Local SEO involves boosting your rankings for a particular location. Your company must stand out in your area to prevent customers from going to competitors.

Qualifications aside, consultants must be willing to walk you through their process. What steps will they take to boost your rank? Will they audit your website? Which tools will they use to optimise your website?

When you listen to their explanations, you will know if you are dealing with experts.

Are they selling or offering solutions?

There is a difference between service providers you can work with and those you can’t. One offers solutions to your problems. The latter will say anything to get you to buy their products or services.

The number one lie in SEO is, “Our service will get you the number one rank in search engines.”

Ask yourself, if they get another client in your industry, will they demote one of you?

Money-hungry consultants may not follow the search engine webmaster guidelines. They might break every rule to get your website ranking higher, otherwise known as black hat techniques. Unfortunately, those results won’t last long.

Once search engine crawlers discover the crime, you will get in trouble. Penalties can include banning your website. And that’s not good for business.

Look at their Pricing and Payment Terms

We often equate high prices with quality. However, SEO is all about results. If an expensive consultant cannot deliver the results you want, they are not worth it.

In the same vein, looking for a bargain might not be the solution to your ranking problem. Find the balance between cost and value. Discuss all payment terms and extra charges.

Hire the Local SEO Experts

The tips above will help you choose the best SEO consultant Sidney can offer. It is crucial to the success of your business.

Contact us and we’ll help bring customers to you!

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What Does a Local SEO Expert Do?

local seo expert

In the age of the Internet, how are local businesses really faring? Around the world, you see major local brands closing up shop because of Internet giants like Amazon taking over the scene.

But does this mean no local business can survive? Absolutely not. You just need a really good digital marketing strategy to compete.

Search engine optimisation has worked wonders for countless brands in various industries. If you can rank high on Google, you can increase your traffic substantially.

This is in part due to Google owning most of the search engine market.

The amount of people using their mobile devices to search for products and services has skyrocketed over the years. In the UK, back in 2015, 65% of searches for clothing and accessories were done on mobile devices and 57% was performed on tablets.

If you’ve ever searched for anything on a mobile device, you know the results come back local. This is why it’s so important to implement local SEO into your strategy.

If you don’t know how, you can always consult with a local SEO expert. Not sure it’s right for you? Continue reading!

What is Local SEO?

In a nutshell, local SEO consists of online searches that yield localized results. For example, if you were to type “pizza delivery” into Google on your smartphone, you’ll receive listings of pizza delivery services closest to you.

You’d even be able to click on the phone number in the SERPs to phone the company. Local searches are driving a ton of business to companies.

The same also occurs on desktops. This gives you even more of a reason to focus your efforts on local SEO.

Claim Your Business On Google Places

Since the majority of local searches take place on Google, it makes sense to claim your business pages on this search engine.

Once you do, make sure the profile is fully complete. It should contain your correct business name, phone number, address, and list of services or products. You can even include related keywords in the profile.

Link Your Google Places Page to Google+

Everything’s connected on the web. Make sure to connect your Google Places business page to Google+ Local page.

This will help generate social interactions. For instance, you can showcase customer reviews, more details about your business, images and even posts.

It will also help make your local listings on Google Maps more dominant.

Use On-Page Local SEO

Any local SEO expert will tell you it’s essential to have local pages on your website. These can help generate traffic for local keywords.

On these pages, make sure to include your business address, which should match your business pages and profiles.

Get it Right the First Time with a Local SEO Expert

There’s a lot to learn when it comes to search engine optimisation. That’s why it’s recommended you have a local SEO expert on your team.

At Local Web, we offer a variety of SEO services that can help you improve your ranking, traffic and conversion rates. For more than a decade, we have assisted businesses just like yours build an online presence.

Contact us today to receive a free quote!

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What You Need to Know About SEO and Creating An H1 Tag

h1 tags

Have you used the H1 tag before? If not, you’re missing out on a valuable SEO tool.

H1 tags help your SEO strategy, so it’s important to understand the basics.

If you’re not familiar with how SEO works, it’s a way to optimize your web page to get noticed by search engines. This leads to more page views on your web page and hopefully more business.

Since 99% of users never scroll past the first page of search results, it’s crucial for your website to immediately pop up.

A big key to making sure that you’re successful with SEO is creating a blog that has original content on your site. Search engines need keywords to recognize and move your site to the top of their search results. Quality, original content gives them just that.

This is also where H1 tags come into play. Using H1 tags is an easy way to get Google (and new customers) to notice more of your blog content.

Read on for a deeper dive into how H1 tags can bring more traffic to your website.

How to Write H1 Tags

What exactly is an H1 Tag? The short answer is that an H1 is a basic HTML tag that indicates where a heading is within a post. If you’re looking at the HTML code on a website, it should look like this:

<h1> Content Is King</h1>

To break that down: the <h1> is the opening tag, “Content Is King” is the text of the header, and </h1> is the closing tag. All three parts are necessary for your title to appear in the blog and for search engines to recognize it properly.

There are a lot of different size headers. H1 tags are typically used for main headers, while H2 or H3 (and so on) indicates a smaller font size that’s saved for subheaders.

In terms of SEO, H1 is considered the most important type of header, all the way down to H6 which is considered the least important type.

So now that you know how to write H1 tags, what’s the point of using them anyway? Good question.

Why H1 Tags Are Key

Tags have always been an important factor in SEO. This Periodic Table of SEO Success Factors breaks down all of the factors nicely.

H1 tags help Google (or any other search engine) figure out what your post is all about. They also make your content more user-friendly by breaking up text and creating more readable posts.

You should also use H1 tags to keep up with the competition since 80% of the search results on the first page of Google are using H1 tags.

So now you know why H1 tags are beneficial, but what should the actual text of the header include? Let’s explore that a little more.

Elements of a Good H1 Tag

There are a few basic rules to go by when creating an H1 tag.

First, the tag should always include keywords that are relevant to the topic and are included in the body of the post as well.

Second, don’t stuff your headers with keywords and don’t get too wordy either. In general, the perfect length is somewhere between 20-70 characters.

Is your website using H1 tags properly? Leave a comment below with questions or check out our SEO services page for more information.

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Web Design Trends to Boost Your SEO

local web design

Web design trends come and go.

But with more emphasis placed on SEO, it’s difficult to know what the best practices are.

We’re here to help you stay ahead of the curve.
Optimizing your website for SEO is much like trying to hit an ever changing (and moving) target.

Although there is no definitive guide, there are generally agreed upon strategies for getting that number one spot on search engine results pages.

In this post, we’ll discuss the basics of what web design trends to look for and to implement on your site.

Design and layout

Of all the web design trends to consider this year, page design and layout should rank the highest.

Search engines like Google are beginning to place more and more emphasis on site speed, structure, and usability.

Let’s examine each of these more in depth:

Less is more

Chances are good you’ve been to (and promptly clicked away from) a website that had way too much going on.

Maybe it had an opt-in offer that pummels you within five seconds of arriving.

Or maybe the categories and site navigation was scattered and incoherent.

For a general rule, consider this: if the website design is bad for the user, it’s bad for search engines, too.

As such, keep your web design clean and elegant.

Site speed

How many times have you clicked away from a website because it took too long to load?

Google takes it a step further and will even penalize your site if its load time is too high.

The faster your website loads, the better your user’s experience will be (as well as SEO).

User friendly

As previously mentioned, your web page is built for the user, not the search engine.

But search engines do prefer websites that are easy to use. As such, current design trends focus on usability.

Make your website easy to navigate for the user, and search engines will respond favorably.

Mobile friendly

Optimizing your website for the web doesn’t end with the desktop.

More and more users are beginning to access the web via mobile devices such as smartphones and tablets.

Echoing what was previously mentioned about site speed, layout, and usability, ensure your web design is light and responsive so it may be viewed on mobile devices with ease.

Content

When it comes to web design trends, content is here to stay.

Here are a few tips for your consideration:

Content is king

Your website should be informative. Not only for the user, but for search engines, as well.

High-quality content is one of the highest ranking search factors.

What does this mean? Your website should have lots of high-quality content.

Consider setting up a blog page (like this one) if you haven’t already.

Images

Search engines are getting better at identifying images for their content, not just what the description tells them.

To boost your SEO, try using images which are more specific to a topic.

That is, avoid using generic stock images. Also, provide search engines with accurate and descriptive ALT tags.

Furthermore, to reduce site load time, use smaller image files.

Conclusion

Boosting your website’s SEO and traffic can be tricky, but not impossible.

By following the general guidelines listed above, your website will have a greater chance of hitting that number one spot.

Are you looking to optimize your website for SEO, but don’t know where to start? Get started today with a free quote!

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Getting the Most from Your Sydney SEO

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You and your SEO agency have to have great cooperation and synergy to get the most for your money. Here’s how to get the most from your Sydney SEO company.

Did you know that over 50% of businesses say that SEO is their number 1 lead generator?

What about the fact that content marketing has been shown to boost your revenue by an astonishing 40%?

While these statistics are hard to ignore, the reality is that you probably don’t have the skill set, let alone the time, to get the obviously amazing benefits of SEO without professional Sydney SEO Services.

Looking to hire some for your company?

Read on to learn how to get the most from your Sydney SEO services. We’ll tell you the questions to ask!

1. Ask For References

Many Sydney SEO companies will go on and on about all the great things they can do for your company.

But how can you make sure you’re not getting an empty pitch?

First, by asking them for specific figures regarding conversion and traffic increases.

How long did it take for your Sydney SEO service to get a higher conversion rate? To get a brand to the first page of search engine results? What percentage was their sales increase?

Also, be sure you’re asking for contact information – and websites and blogs! – of past clients.

If your potential SEO company suddenly goes quiet, it’s time to move on.

2. Ask How Your Sydney SEO Service Monitors Their Websites

A good Sydney SEO company well be willing to explain to you exactly how they are going to make sure all their “great ideas” are, well….actually great.

Your firm should be able to tell you how they use data, software, and close continued analysis to measure just how successful the changes they’ve made to your site are.

You should also be sure to ask how often they run these tests and analytics, and how frequently they make changes.

You’re not still following the same business plan as when you first started your company. Make sure your SEO firm is constantly adjusting their strategy to fit – and to guarantee – your growth, too.

3. Make Sure They Get To Know You

You know that you can’t use the same pitch, or the same level of customer service, on every customer. So you need to make sure your Sydney SEO company isn’t trying to pass off a “one-size-fits-all” approach to you.

Ask how they will tailor their SEO strategy to fit the needs of your specific brand.

Also, make sure to ask your potential Sydney SEO firm exactly how they plan to get to know you. Will they spend a day in your office, seeing how things are run? Will they interview your employees and leaders to make sure they get the tone of your brand right?

Above all, how will they make sure they communicate what your business can – and can’t do to potential clients. They need to make sure they’re not promising services you actually don’t provide.

Ready To Hire A Sydney SEO Company?

That’s where we come in. We do everything we can to make sure your business is where it belongs – on the top of the list in search rankings.

To learn more about how we get not just hits, but quality traffic, to your site, visit our website.