No matter what industry you’re in, creating solid content is one of the best ways to connect with customers. And, you need content that’s SEO-friendly, engaging, and relevant. Plus, it needs to be consistent and fresh. But how can you connect with patients on dental topics and keep them interested? How can you make it engaging and valuable for the reader? Read on for some key tips for creating a successful dental blog:
No matter what you’re writing, there are certain key steps for making it successful.
1. Remember that you’re a conduit.
Whether you’re doing dental marketing or talking about real estate, you have useful information to pass along. You want to use your blog to offer value to your clients, to both existing patients and new ones.
2. Consider the common questions or problems you encounter when working with your patients.
No doubt, you’ve had to answer the same questions again and again when dealing with different patients. Think about the ones that come up most often, or the advice you have to give regularly. This provides key points that you can share with your readers.
3. Distill the answers to these questions into a clear and easily understood lesson.
Avoid getting too technical. You aren’t talking to a dental association. You’re connecting with patients every day, so speak on their level. Make it something that they can understand easily. Shape the lesson into an answer for a single question or problem.
4. Use the question or problem as your intro.
Look at the central issue and begin writing there. Remember, this is the first thing that your readers will see. They’ll need to understand that your blog answers this question before they are motivated to read on. This is where you start to show value with the writing.
5. Move from the problem to a solution, and make it actionable.
Remember that you aren’t writing just to educate people. Sure, that’s part of it. But another big part is to motivate people to take action. So let them know what action needs to be taken. Maybe it’s a matter of regular care, or maybe it’s a particular dental service. Make the required action clear, and link it to the initial problem or issue. Give advice that they can use now.
6. Explain the benefits of taking action.
So you’ve shown that the action links to the problem. That’s a start, and it’s a good one. The next step is to show how it will benefit your reader. Once again, make it clear and direct. Most people are into immediate benefits, so they need to understand what those benefits will look like in their lives.
7. Start with your best tip.
What’s the #1 problem you encounter with your clients? Think of what most of your clients want or need to hear. Remember that your blog offers value to your readers. If you offer a few tips in one blog, make sure to put the best one first, as attention spans can be short. Pack as much value as you can into the very beginning, making it simple and accessible.
8. Make it visible!
Once you have something written, get it onto your site. It won’t do any good to have the best, most engaging, most relevant blog you can write, and then let it linger in your Word files for days or weeks. Once you have created content. Upload it. And then start thinking about the next big tip you can share.
This is just a rough outline, but it’s enough to get you started. If you’d like some pro tips for making this happen, or if you’d like to look into a dental marketing consultant, feel free to contact us. Local Web is Australia’s premier solution for dental SEO services and dental marketing services.