It might seem odd to think of a dental practice as a business that needs marketing, but in the modern era, competition is everywhere. Customer outreach is as important for dentistry as it is for the real estate market. So, here are a few tips to get your dental marketing services in line and help to make sure that you can keep patients flowing into your office.
1. Set up a great website!
When you are looking for a product or service, what’s the first thing you do? If you’re like most people, your answer is “look online!” With all these contacts at our fingertips, why not? Most people will use the internet to get dental health information and find a good local practitioner. So, you want to make a solid site that’s focused on your area. And a solid site means great visuals, excellent load time, and a structure that funnels customers to effective calls to action.
Search engine optimisation. This means that people who search for things related to your service or product, find your site. After all, a site’s no good if no one sees it. The whole key is to make sure that your marketing brings in more patients. With dental SEO services, one of the key things is to focus on your local demographic. People don’t want to drive three hours to reach their dentist. They want something local, accessible, and as simple as possible. This means that you can focus your site on your area and dramatically increase the site traffic that leads to physical traffic people walking in the door of your practice.
3. Can your prospective patients find you?
Internet visibility is a whole new creature. It’s not just about a storefront. If means making sure you show up on Google maps, dental directories and health listings, citations and links from other sites. Internet visibility means that you can be found by the people who are likely to step through your door. And that’s the whole key of having a website to begin with. It’s the key that translates digital visibility to a filled schedule.
4. Are you reaching the people who want to reach you?
The internet is like an ocean. You can reach the entire globe, across all ages, nations, across every demographic. But that’s not what you want. You want to narrow your outreach down to a target audience, to the kind of people who are most in need of your services. Now, everyone needs dental services during their lifetime, but who is most likely to need to walk through your door in the next year? The next month? These are the people you’re talking too. That’s your target demographic. Aim your content effectively, and you speak to the people who will listen and respond. One key role of a dental marketing expert is to help you identify your target audience and craft a message that will get them to your door.
This is just the tip of the iceberg when it comes to boosting your outreach and making your practice as successful as it can be, regardless of the competition. If you’d like to know more, feel free to contact us. Local Web has a team of experts in dental SEO and marketing services, ready to help you boost your client outreach.
Plus, if you’d like to learn more tips for marketing your dental service, click here for our free ebook. You’ll find tips for online advertising, social media marketing, content creation, and loads more! This is a comprehensive guide to help you make sure your dental marketing strategy is heads and shoulders above the competition.