An SEO Blog is an essential business marketing tool in 2018. It is more than just a random digital journal, it is an informative indicator to both potential customers and Google that you are a trusted brand in your field.
In the following blog you will learn about what an SEO blog is, how to write one, and where and when to post it:
What is an SEO blog?
A Search Engine Optimised We[b-log]: A blog written and optimised for the purpose of ranking higher in Google search engine, attracting more customers and gaining new business.
How do I write an SEO blog?
1. BE RESEARCHED & RELEVANT:
Pick a topic to blog about that is relevant to both your services/ products and your potential customers. Consider what information potential customers might research on Google that is connected/ applicable your service or product. What phrases would they type into their Google search bar? What information would they be seeking to educate themselves with?
You can find blog topic ideas for SEO purposes by identifying Long-tail Keywords* in Google’s Keyword Planner.
* Long-tail Keywords are long (3-4 words) and very specific phrases that are typed into Google to find a very specific answer/ service/ product.
2. BE STRATEGIC & SAVVY:
Pick one Long-tail Keyword to focus your blog around and incorporate the exact phrase into your blogs Title Tag, URL, Header and Meta Description to boost your SEO ranking for this particular topic:
DO NOT: forcibly include keyword phrases in the Body (the main written content) of your blog just for the sake of SEO. Google is too clever for this and will punish you for prioritising your SEO needs over the quality of information you’re providing to customers.
Simply have the keywords/ topic in the back of your mind as you create a naturally flowing piece of writing that is both useful and readable for your target customer.
3. BE CONSIDERATE & CONSUMABLE:
Write an SEO blog that is readable for your target customer. In other words, write a blog that is easy to read, easy to understand and enjoyable for your customer. They are your target audience, therefore you should be targeting them with your writing style, tonality, language etc. Use non-technical/ industry exclusive terminology, write clear and short sentences/ paragraphs, dive straight into the point/ the answer to their query, and make it fun and informal whilst being useful and informative.
You can cross-check your “readability” with a Yoast Plugin. This tool can be installed on your website to analyse your content for optimum customer readability and maximum SEO.
4. BE CREDIBLE & CREDITED:
Link it in, Link it out, Link it all about!
If you are referencing another article/ author from another website, ensure that you insert an External Link* to the website’s URL. In the same light, if an external party uses any content from your website on their website, ask them to create an Inbound Link* back to you. Finally, if you can insert Internal Links* within your content that are relevant to other pages of your own website, go for it! All of this luscious linking will indicate to Google that your site is relevant, helpful, reliable, and valid and will get you ranking higher in potential customers search engine results. For more information on how to build high quality backlinks check out our seo blog. See what we did there?
*External Link; a hyperlink that starts at your site and leads to an external site
*Inbound Link; a hyperlink that starts at an external site and leads to your site
*Internal Link; a hyperlink that starts on one page of your site and leads to another page of the same website.
5. BE POLISHED, PUBLISHED & PROUD
Finalise and proofread your work before publishing it; make sure there are no spelling mistakes and it all makes sense. Make it look pretty; add photos/ videos and edit the text with relevant keyword headings, subheadings and clear readable fonts. Test it/ Preview it before posting to ensure it is responsive and adaptable on mobile phone devices. Then, once you are happy with the final product, publish it! And sit back and admire your hard work ;).
Where do I post my SEO blog?
Your SEO blog should be posted directly on your business website in a separate URL page for ‘Blogs’. The website should be responsive on all electronic devices, especially mobile phones as this is where most blog readers consume their materials.
How many SEO blogs should I post?
As many as you can summon! But at a bare minimum you should post at least one SEO blog a month. Once a week is even better.
What if I don’t have time to write blogs?
Blogging does take time, especially if you are blogging for SEO purposes. If you cannot commit 2-4 hours a week to write an SEO purposed blog yourself, you can hire external writers to do them for you.
WARNING: Make sure you proofread the writers work first! There are a lot of cheap blog writing services out there that are very poor quality and can heavily damage your brand and SEO.
If you want to enquire about Local Web’s optimised SEO Blog service, please contact us today!
IN CONCLUSION: What are the benefits of SEO blogs?
- Rank higher on Google for potential customers who are actively researching your service/ product.
- Build up a credible and reliable brand in the industry that is trusted by customers, industry partners and most importantly, Google.
- Be a thought leader in your industry, earn exposure and open up further professional opportunities.
- Get a better understanding of your customers and what their queries/ needs are that are relevant to your service/ product solution.
- Be current, on trend, socially active and valuable.