“Should I create a social media page for my dental practice?”
As a dental professional in the modern society, you may have asked yourself this question one-too-many times over the past years. You’ve probably wondered if it’s worth your precious time and resources as well, didn’t you?
While it’s true that social media dental marketing can take time and effort – and sometimes, a colossal leap of faith – to produce the expected results, you can’t deny the fact that social media platforms have contributed to the success of many newer practices and startups.
It is hard to quantify the value of social media sites like Facebook, Instagram, and Twitter to a practice. Apart from their commercial and promotional benefits, these platforms can foster trust and loyalty between a business and its clients.
Should your dental practice engage in social media? Absolutely!
Here are the reasons why:
1. Gives your practice a face and creates awareness around your brand.
While having a website is essential in introducing your dental practice and the services that you offer to the general public, it can only contain so much information. You have to its content if you want it to look as organised and polished as possible.
On the other hand, social media platforms like Facebook, Instagram, and Twitter allows you the freedom to post whatever you want without the fear of making your page look too chaotic. And since social media has a generally fun and casual vibe, you can use it to really capture who you are as a company. It’s the perfect venue to paint a candid picture of the brand and make it more appealing to people.
2. Helps you build trust and grow your client base.
Even the most random things that you post on social media — like pictures of your staff or short office tour video, can be a big leap towards establishing credibility with the audience.
Anything you do on social media can go a long way. Writing simple but sincere replies to comments and chat messages or creating a thread that encourages conversation about dental health can foster a sense of trust between you and someone who has not heard of you before.
Social media platforms let you meet people where they are so that you can address their issues in a setting they’re comfortable with.
3. Keeps your dental practice competitive.
Your office may have the best dentists for miles, but if you’re not using social media to gain exposure, other local practices can outshine you and lead patients away from your doorstep.
With most of your existing and potential clients on social media, you need to work on improving your presence to stay on their radar. If you don’t have the slightest clue on how do go about it, you can always hire an experienced digital marketing firm for a well-planned and well-executed social media strategy.
With the help of targeted advertising, your brand can reach the feed of local consumers actively seeking for the services you provide. You get a good chance of converting them into followers and then patients later on.
4. Showcases the authority and authenticity of your office.
There’s no better tool for spreading your brand’s message than social media. By using these channels to give out expert dental health opinions and sharing engaging original content, you can confirm your authority in the field. But as much as you want to only the best of your practice on display, being authentic allows people to get to know you better.
Any potential patient would want to find out more about you and confirm the quality of your services before they choose to work with you. Showcasing you the knowledge and expertise of your dentists, as well as the goals and personality of your practice, on social media lets them know that they’re in good hands.