Local SEO for beginners can be a trek, but we’re here to help! We want you to avoid some of the most common misconceptions.
As of 2016, more than two million businesses are competing for top placement in search rankings in Australia, and beyond that, the exit rate of businesses decreased. That means there are more businesses continuing to play and less are leaving the marketplace.
So, armed with that knowledge, wouldn’t you agree that knowing how to properly execute your local SEO strategy is crucial? More than that, wouldn’t you agree that you should be aware of the mistakes to avoid?
That’s where we come in. Let’s talk about five SEO mistakes you should avoid so you can be successful.
1) Focus on what matters
A lot of local business owners will talk about how much they want links built. Truth be told, links can be impactful, but they’re not the special sauce of local SEO. Not anymore at least.
Want to know what that really matters? User experience. If a customer has a smooth and successful cruise through your website, Google will commend you.
They’re more concerned with how users explore, discover, and engage with your website than how many links you’ve built.
2) SEO means content, and content is king
As content marketing propels to the forefront of SEO for beginners, remember how important it is to offer attractive and engaging content to users.
Instead of investing energy into old practices, take it from us and put your energy where your customers are. Create well researched and appealing content!
Amazing photos are an often overlooked must-have for local SEO. Appealing images of your storefront and/or your team will show Google that you mean business.
Some other small tweaks in SEO for beginners are adding a map with your accurate address, including a phone number, website, and links to active social media accounts.
3) Reviews carry a lot of weight
Although the world is digital, customer care is still the root of good business. Treat your customers so well that they will feel compelled to go on Google to give a great review of their experience with you.
Digital is the new word of mouth marketing. Whether it’s a comment or share on Facebook, or in this case, a Google review, what people are saying about your business is an important element of local SEO.
Now, since this is SEO for beginners, let’s say your business is new to the game. Reach out to your top six or seven customers and kindly ask them to leave a review on Google, and that it will help your business.
From there, just keep doing a great job. The positive reviews will start flowing once you’re established and have gained some traction.
4) Never underestimate the power of design
Incorporating SEO into your web design is a no-brainer. Don’t ignore the obvious, because the obvious might be what you’re missing.
We’ve got a more detailed breakdown on web design SEO for newbies, but here’s the meat and potatoes:
- Keep your design clean and easy to both navigate and read.
- Make sure your site is updated so the speed is up to par for users’ short attention spans.
- Mobile is the new black. Optimizing your site for mobile is an absolute must!
5) Typos = little, but huge mistakes
Spelling and grammar marks are key! A misplaced grammar mark or letter in a keyword can be the difference between a new customer or a lost one.
Proof your keywords and make sure they are consistent and uniform on every page, and in every piece of content on your website.
Stay up to date on SEO trends, changes, and updates by connecting with us! We’d love to hear from you. Contact us anytime.