Web design is an art that develops so quickly, it’s hard to keep up with the current trends. Even when you work with top notch SEO services, it’s essential to keep up with the current trends in web design to make sure that your site stands head and shoulders above the rest. The current trends in 2019 are a reflection of the cumulative development of digital trends throughout the last decade. The current styles and fashions continue to grow and develop, each year. The most savvy, well balanced website design for the current era looks completely different from the best designs from 2015.
The best websites in the new era are moving towards complete creative expression. We’re letting go of the traditional models – traditional stock photos and grid layouts – and moving into the asymmetrical layouts, vibrant colours, and bold, unique illustrations. Virtual reality augmented reality, and artificial intelligence are becoming ever more accessible. Animated illustrations are replacing static pictures, and aesthetic qualities are moving further toward quality of user experience. 2019 reflects a blend of technological innovation and aesthetic appeal more fully than any previous year.
So, let’s have a look at some of the current trends and explore some predictions for new styles ringing into website design for the next decade.
1. Organic Natural Shapes
In the past, computer art has been associated with clean lines, grids, and orthogonal frameworks. The thing is, these images have a constructed feel to them. Organic shapes are irregular and asymmetrical. Despite the clean feel of geometric structures, we naturally feel more comfortable with curves and imperfection. A sense of spontaneity comes in with hand drawn figures and random splashes of colour. This brings in the feeling of movement and makes the page elements stand out.
2. The Black and White Motif
More colour means that it stands out more, right? Well, not always. Black and white images have a higher contrast than colour images. The stark contrast can actually strengthen a brand and unify the mood. This approach emphasises shading and texture, clarifying shapes and bringing in a sense of clarity and assertiveness. The look is striking, and it can be enhanced with the addition of small amounts of colour, so long as the pallet remains limited. The colours can be used to bring attention to call to action buttons or other points of interest.
3. Chatbots are Coming onto the Scene
As technology, AI, and responsive algorithms develop, so does our capacity to use technology to mimic human action. Chatbots are one reflection of this. Chatbots let you provide a responsive, helpful personal interaction for the visitors to your site, whether there’s a person on the other end or not. Chatbots help to increase user engagement and automatically offer personalised recommendations to site visitors. They customise site experience and help to boost brand awareness. A solid SEO company will be up on the new developments so they can help you incorporate chatbots in the way that brings the most benefit to your company.
More is better, right? When you put up a whole slew of choices, the customer has a wide range of options to choose from, and they’re more likely to choose something, out of the options provided. Well, not really.
Minimalism is a way of reducing the noise on your website. It focuses the user’s attention on just the elements they need to see, on just the ones that they can select and even those that move forward to conversions. This reduces the need to choose or confuse the user with excess options. Minimalism can be expanded with fade-ins and animations so that more information can be linked into a single presentation without excess noise. Alongside this is clear typography, clear contrast, and enough whitespace to constitute elegance.
Customer engagement is one of the biggest keys to successful site design. And, one of the biggest keys to this is micro-interactions. These are ways to bring in an engaging, human response to the user experience. It’s a way to reduce the bounce rate of the site and increase the click through rate. Micro-interactions are small interactions that encourage a user response. So you enter a site, and you’re given a choice. Or an option. Or a new experience. So you tap into this new option, and next thing you know, you’re brought to a new page or new step along the way. This is one step to upping engagement, to getting a user to spend more time engaging with your site. Consider chime, scrolling and hovering engagements, and more. These are ways to make the page smarter and more responsive.
6. Up the Video Content
So there’s the basics. Users are more likely to engage with video content than with text. They help you to engage with clients more effectively. It brings in diversity to the page and offers more in depth information, more readily received by clients, than you can get in any other way. On top of that, embedded videos boost your search rankings and cater to your audience. This means that your site can be found more easily with searches and that your content comes across efficiently and in a way that’s easiest to share. A good SEO expert will make sure that your site includes the necessary visual content, so make sure they can give you tips to make the most of this feature.
7. Expand your Reach
With this one, it depends on whether you are working with a local or a global business – in some ways. With a global business, you want to make sure that your website is translated easily into different languages. You want to make sure that everyone who is interested in your product can understand the site and engage with your content. This means using translation applications or services. Several CMSs come standard with these options, but you may have to use another service to fill in the gaps. However, even in local businesses, you want to make sure that the images and content reflects the diversity of your target demographic. Let everyone you might connect with know that they can connect with you. Let them be reflected by your site content. Diversity is the key to the new era, so it should be reflected in your customer outreach.
These are just a few tips to help you make the most of your website design this year. However, it’s just the tip of the iceberg. If you’d like to get a professional option or have a consultation on the design of your website, feel free to contact us. At Local Web, we’re dedicated to making sure that your site reaches everyone it can and is as successful as possible.