The Website Audit Guide – Understanding your SEO Score

Types of Website Audits

Website Audit’s come in all shapes and sizes, most of which provide an overall SEO score out of 100%. You may have paid for a website audit from a digital marketing agency or used a free website audit tool (such as the one below).

Local Web’s Free Website Audit Tool

What’s Your SEO Score?

Enter the URL of any landing page or blog article and see how optimized it is for one keyword or phrase.

Understanding your SEO Score

So you now have a percentage – but what does it mean?
If we are focusing on Local Web’s Website Audit tool; the percentage you are given is an SEO score out of 100 that indicates how well your chosen URL is ranking for your chosen keyword. It is an overall grade for all of your on-page SEO, measured by analysing how readable the content is to both search engine algorithms and internet users. This is why choosing the right keywords for your website audit is so important. You want to ensure you are analysing your SEO score for phrases that potential customers would type into Google to find your product/ service.

What is a good/bad SEO score?

90-100%  = Excellent
80-90% = Very Good
70-80% = Good/ Average
Below 70% = Low/ Needs work!

How important is your SEO Score

A good SEO score is what makes a good website. Website’s with high SEO scores get more traffic and therefore more business. Your SEO score essentially indicates to you how easy it is for potential ‘ready to spend’ customers to find your business online. The lower the score, the harder to find; the harder to find, the less business you will get.

In a world where most consumers search for products or services online through search engines; your SEO score is very important.

How to improve your SEO Score

So now we get down the the nuts and bolts of it – you have your Website Audit, you’ve got an SEO score –  now you want to know how to improve your google ranking and get that figure hitting the hundreds. Well, here are a few tips to get you started:

1. Make sure your website is mobile friendly & easy to navigate

website audit

The vast majority of people now turn to their smartphones to find local business and services nearby. If your website is not compatible with mobile devices, it’s likely potential customers will pass you by. Ensure your website is easy for users to navigate around and find the information they are looking for. If your website is not optimised for mobile devices, speak to your web developer about making this change.

2. Write Keyword Driven Content

website audit

Create or purchase an SEO Keyword Plan with keywords that are relevant to your business and reflect your customers search engine behaviour when searching for your product/service. Identify the most important/ high traffic pages of your website and pick 1-2 specific keywords from your plan that are relevant to these pages; Add the chosen keywords into the Title tag, URL, Header and Meta Description and integrate them naturally to the main body of the webpage. Post regular keyword optimised blogs that deliver high quality and highly searched information by your target audience. This will all contribute to making your website more readable and easy to find by customers and search engines.

3. Provide links and get Linked

website audit

Whatever content you write for your website, ensure that you include hyperlinks where appropriate. These can be Backlinks, External, Internal or Inbound links. For Example, if you are ever referencing another article/ author from another website, ensure that you insert an External Link to the website’s URL. In the same light, if an external party uses any content from your website on their website, ask them to create an Inbound Link back to you. Finally, if you can insert Internal Links within your content that are relevant to other pages of your own website, go for it!

4. Get Customer Reviews

website audit

If you haven’t already you need to create a Google listing of your business. This will take care of a number of things at once; the first (and most obvious) being that it will ensure that potential customers can find your business on Google Maps and see basic information such as location, hours, and a business description. The second (and most important) being that it will provide a platform for customers to leave reviews about your service, reviews that will act as a ranking signal for Google to rank your listing and your website.

Understanding other elements of the Audit

For help understanding the rest of your website audit or if you are struggling to improve your SEO score, contact Local Web about our small business SEO packages. We are local SEO experts who know exactly how to improve your Google ranking and how to get on the first page of Google. You will be put in the safe and patient hands of a seasoned SEO consultant who will walk you through your site analysis and get your knowledge and your business up where it needs to be!