One of the best things about the internet is that it’s global. Just punch in a search, and you have an entire world of information at your fingertips. And, this is awesome, no doubt about it. But sometimes, you want a specific product or service, and you’re really looking for something you can find in your area. That’s what going local is all about on the consumer’s end. And, for the supplier of a particular product or service, it’s about reaching these consumers.
When you work with an SEO company, the goal is to make your company visible. A professional SEO service will find out what your target demographic is searching for, and they’ll optimise your site so that it shows up when you search for those terms. And, if you have a local business, you don’t want to spread your audience across the whole world. You want to reach out to a focused demographic that will find you in your area.
So, for instance, when you’re looking to outsource SEO, and you have a local company in Sydney, the best way to find the ideal SEO service for you is to search “SEO services Sydney,” for example. But why? Even with a local company, you could get a solid return from an SEO expert halfway across the world, right?
Well, yes and no.
Theoretically, an SEO professional should be able to do a fair job of mechanically optimising your site for a given list of keywords. They’ll also make sure to provide quality content, backlink, and excellent site speed. All of this is important, but there’s more to it than that. To take your site to the next level, you also want it to appear on local listings. You need to appeal to the local market, and this is a bit of an art form in itself.
First of all, not all links established in your site are created equal. When you have a local business, you want to include local links or those that are relevant to your target demographic. Most huge companies will automate their link-building process and generate them more or less randomly. But, with a local SEO company, you can be sure to have higher quality local links, such as those for your local chamber of commerce and including your business information on search engines.. This helps to legitimise your business and dramatically boost visibility.
Another huge element of SEO is content creation. Fresh, unique content is regularly evaluated by Google algorithms, so it’s important to get new articles, blogs, and other information on your site. When you work with a local company, they’ll be able to speak to the people in your area. They’ll be aware of the nuances of your community, so the content can be tailored rather than generic. Local references give you a local edge and boost your market strategy.
This is just the tip of the iceberg. Local SEO:
- Increases local search rankings;
- Boosts conversions in local advertising channels;
- Helps mobile users find your business through search engines, directories, social media channels, and voice searches;
- And ensures that your business shows up on Google maps and other navigational apps.
If you’d like to know more about how to boost your site visibility or make the most of local SEO, feel free to contact us. At Local Web, we know how to speak to the Sydney community and we are dedicated to providing you the highest quality of SEO service.